Edelman published a solid white paper on measuring impact of influence. It’s a summary from a roundtable of really smart, immersed and experienced people navigating the subject. If you have similar white papers of note, please post them in the comments area to add to the discussion.
FWIW, discovered this following Steve Rubel’s twitter stream. That follows the influencer arc proposed in the white paper: Interest-Fulfillment-Review-Action. Touche.
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Mediavorous » Blog Archive » Twitter scares me… almost as much as eBay does // January 23, 2008 at 1:00 am |
[...] wandered past my friend Mark Silva’s blog today and noticed him both linking to Steve Rubel’s Twitter Stream and also that his own [...]
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