SoV-Share of Voice

Social Media in Plain Ice Cream

May 30, 2008 · 1 Comment

Lee LeFever has been simplifying concepts in digital media via his ultra-accessible “The Common Craft Show.” I have posted previous shows, and want to share the latest, Social Media in Plain English. He uses the Ice Cream as a metaphor for content people like to consume and brilliantly shows the long-tail in this simple alegory. Enjoy this digital sorbet:

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Categories: 2.0 · Digital Space · Social Media
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