Twitter What You Will, It’s Here

•  Twitter: Twits, tweener or t’winner? If you’re listening to the digital space, the deafening roar you hear in the blogosphere/ Twittersphere around Twitter could be a distracting buzz or the demolition of old ways. Per the headline, we’re weighing in on the latter, whether it’s Twitter that will be the beneficiary or some evolutionary expression of it. Discussions with others in the know include a healthy dose of skepticism, so I’ll try to share what’s got me all atwitter with this new form and why I think it’s a game changer for marketers/communicators. I’ll break it down by taking a quick look at how it’s defined, what people are saying, some digital marketing implications and cool applications already at work.