Measuring Influencer Impact

Edelman published a solid white paper on measuring impact of influence. It’s a summary from a roundtable of really smart, immersed and experienced people navigating the subject. If you have similar white papers of note, please post them in the comments area to add to the discussion.

http://tinyurl.com/yqwr2r

FWIW, discovered this following Steve Rubel’s twitter stream. That follows the influencer arc proposed in the white paper: Interest-Fulfillment-Review-Action. Touche.

PR Search Optimization–Mattel Case

Mattel is offering a real-time Crisis Management case study for any to watch, and from what I can see, they’re doing a first-class job. A search on “Lead Paint Toy Recall” on Yahoo! demonstrates what should become the text-book response to addressing an industrial event.

Google-All The News You Can Edit

Steve Rubel posted a stimulating threadon his Micro Persuasion blog about Google’s new feature for commenting on news stories. It’s not a pure Wiki or commenting function–still involves editorial vetting–but it’s pretty revolutionary. Don’t like the reporter’s license with your quote? Give it more context or bring the nuance back into the piece. There’s a great thread to the post with some back-and-forth about if reporters should be allowed to comment to the comments, etc.

What’s brilliant about this IMHO is the natural progression of 2.0 commenting/participation/reviewing to any content–not just merchandise or expert matter–even the news. It’s like an extension of Metcalfe’s law that the network grows more valuable with participation (n²): now, is it the content, the commenter or the publisher that grows more valuable with participation?  This is getting interesting.