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	<description>A voice for advertising and marketing online. Take an advertising term, open it up and reapply for digital marketing and trends commentary.</description>
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		<title>SoV-Share of Voice</title>
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		<item>
		<title>Impressions from TechCrunch SF Hackathon Part 2</title>
		<link>http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-hackathon-part-2/</link>
		<comments>http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-hackathon-part-2/#comments</comments>
		<pubDate>Mon, 10 Sep 2012 01:29:17 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Hackathon]]></category>
		<category><![CDATA[TCDisrupt]]></category>
		<category><![CDATA[techcrunch]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=851</guid>
		<description><![CDATA[TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend.  Part one of this post deals with Hackathon logistics and presentations; Part 2 will be some quick thoughts on some of the ideas presented. Here are some of the overall impressions &#8230; <a href="http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-hackathon-part-2/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=851&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-hackathon-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Shervin Tweet</media:title>
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		<item>
		<title>Impressions from TechCrunch SF 2012 Hackathon Part 1</title>
		<link>http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-2012-hackathon-part-1/</link>
		<comments>http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-2012-hackathon-part-1/#comments</comments>
		<pubDate>Mon, 10 Sep 2012 00:14:23 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Hackathon]]></category>
		<category><![CDATA[TCDisrupt]]></category>
		<category><![CDATA[TechCruch]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=849</guid>
		<description><![CDATA[TechCrunch hosted a hackathon before the 2012 TechCrunch Disrupt in SF this weekend. Wanted to push out some quick impressions for both the companies that demo at Hackathons as those looking to host/participate in future hacks. Part one of this &#8230; <a href="http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-2012-hackathon-part-1/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=849&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/09/09/impressions-from-techcrunch-sf-2012-hackathon-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">silva</media:title>
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			<media:title type="html">Demo App First</media:title>
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		<item>
		<title>Rant: Responsive Design vs. Mobile First</title>
		<link>http://marksilva.wordpress.com/2012/08/18/rant-responsive-design-vs-mobile-first/</link>
		<comments>http://marksilva.wordpress.com/2012/08/18/rant-responsive-design-vs-mobile-first/#comments</comments>
		<pubDate>Sat, 18 Aug 2012 15:01:53 +0000</pubDate>
		<dc:creator>ethnoinsight</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apps]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flipboard]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Responsive Design]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=812</guid>
		<description><![CDATA[Most marketers and agencies use "Responsive Design" as the euphemism for stretching production dollars to "build once" and use-many times to deliver their websites to any device including smartphones and tablets. They take credit for being "Mobile optimized" and check the box for their "mobile strategy" execution. And, in my opinion, that's where they fail. "Mobile first" and optimization is about a thoughtful exploitation of the mobile platform, context and utilities along with new consumer behaviors to win. At a minimum companies need to purse the "And" strategy of "Mobile First" and Responsive Design, but too few do. <a href="http://marksilva.wordpress.com/2012/08/18/rant-responsive-design-vs-mobile-first/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=812&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/08/18/rant-responsive-design-vs-mobile-first/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">ethnoinsight</media:title>
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		<media:content url="http://marksilva.files.wordpress.com/2012/08/photo.png?w=112" medium="image">
			<media:title type="html">Instagram</media:title>
		</media:content>

		<media:content url="http://marksilva.files.wordpress.com/2012/08/screen-shot-2012-08-18-at-2-15-03-pm.png?w=300" medium="image">
			<media:title type="html">Flipboard Original Tablet Version</media:title>
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		<media:content url="http://marksilva.files.wordpress.com/2012/08/screen-shot-2012-08-18-at-2-15-39-pm.png?w=136" medium="image">
			<media:title type="html">Flipboard Smartphone Version</media:title>
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	</item>
		<item>
		<title>Weekly Roundup 8/7/12</title>
		<link>http://marksilva.wordpress.com/2012/08/10/weekly-roundup-8712/</link>
		<comments>http://marksilva.wordpress.com/2012/08/10/weekly-roundup-8712/#comments</comments>
		<pubDate>Sat, 11 Aug 2012 00:46:08 +0000</pubDate>
		<dc:creator>ethnoinsight</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Geekosystem]]></category>
		<category><![CDATA[Investing]]></category>
		<category><![CDATA[venture]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=820</guid>
		<description><![CDATA[Last week’s focus turned an eye to finding your tech-soul and investing in others as they find theirs:  Pre-IPO companies with big valuations The decade of the angel investor. Google Developers interview with Kevin Rose looking at start-ups, teams,  and &#8230; <a href="http://marksilva.wordpress.com/2012/08/10/weekly-roundup-8712/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=820&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/08/10/weekly-roundup-8712/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/fe697e4539d52c472c611e63d4fea18e?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">ethnoinsight</media:title>
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	</item>
		<item>
		<title>Weekly Roundup July 23-27, 2012</title>
		<link>http://marksilva.wordpress.com/2012/08/03/weekly-roundup-july-23-27-2012/</link>
		<comments>http://marksilva.wordpress.com/2012/08/03/weekly-roundup-july-23-27-2012/#comments</comments>
		<pubDate>Fri, 03 Aug 2012 14:57:55 +0000</pubDate>
		<dc:creator>ethnoinsight</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Hashtags]]></category>
		<category><![CDATA[Marissa Mayer]]></category>
		<category><![CDATA[Movember]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=803</guid>
		<description><![CDATA[Let the games begin. A look at the Olympics consumption in the era of social and mobile: A breakdown of NBC’s complete social and digital Olympic coverage NBC &#38; Facebook second-screen partnership: data from Facebook Talk Meter reflected in broadcast  &#8230; <a href="http://marksilva.wordpress.com/2012/08/03/weekly-roundup-july-23-27-2012/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=803&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/08/03/weekly-roundup-july-23-27-2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">ethnoinsight</media:title>
		</media:content>

		<media:content url="http://www.manners.nl/wp-content/uploads/2012/04/baarden-onderzoek-605x8598.jpg" medium="image">
			<media:title type="html">BeardPhD</media:title>
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	</item>
		<item>
		<title>SocialTV and Emerging Platforms Overview</title>
		<link>http://marksilva.wordpress.com/2012/07/03/socialtv-and-emerging-platforms-overview/</link>
		<comments>http://marksilva.wordpress.com/2012/07/03/socialtv-and-emerging-platforms-overview/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 21:35:59 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital Space]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[SocialTV]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=789</guid>
		<description><![CDATA[SocialTV Overview with additional thoughts on engaging a nascent, volatile and emerging technology. <a href="http://marksilva.wordpress.com/2012/07/03/socialtv-and-emerging-platforms-overview/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=789&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/07/03/socialtv-and-emerging-platforms-overview/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/71f3e183e26652fb1109e13e45682c0a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">silva</media:title>
		</media:content>

		<media:content url="http://marksilva.files.wordpress.com/2012/07/social-tv-summit1.jpg?w=300" medium="image">
			<media:title type="html">SocialTV Retro</media:title>
		</media:content>

		<media:content url="http://marksilva.files.wordpress.com/2012/07/nielsen_simultaneous_devices.png?w=300" medium="image">
			<media:title type="html">Nielsen_Simultaneous_Devices</media:title>
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	</item>
		<item>
		<title>Big Brand Panel for Social-Loco Conference</title>
		<link>http://marksilva.wordpress.com/2012/07/01/big-brand-panel-for-social-loco-conference/</link>
		<comments>http://marksilva.wordpress.com/2012/07/01/big-brand-panel-for-social-loco-conference/#comments</comments>
		<pubDate>Sun, 01 Jul 2012 13:56:03 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Anthem Worldwide]]></category>
		<category><![CDATA[Armored AutoGroup]]></category>
		<category><![CDATA[Big Brand Panel]]></category>
		<category><![CDATA[Fred Neil]]></category>
		<category><![CDATA[Jon Paluga]]></category>
		<category><![CDATA[Michael Hammer]]></category>
		<category><![CDATA[pepsico]]></category>
		<category><![CDATA[schawk]]></category>
		<category><![CDATA[Social-Loco]]></category>
		<category><![CDATA[solomo]]></category>
		<category><![CDATA[The Home Depot]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=779</guid>
		<description><![CDATA[I had the honor of moderating the Big Brand Panel at Social-Loco Conference in San Francisco June 18, 2012 featuring: Michael Hammer, Director of Venture Capital Strategy for PepsiCo; Jon Paluga, Vice President Marketing for Armored AutoGroup; Fred Neil, Vice &#8230; <a href="http://marksilva.wordpress.com/2012/07/01/big-brand-panel-for-social-loco-conference/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=779&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/07/01/big-brand-panel-for-social-loco-conference/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/71f3e183e26652fb1109e13e45682c0a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">silva</media:title>
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		<item>
		<title>Ron Conway, Another Reason Why The Valley Rocks</title>
		<link>http://marksilva.wordpress.com/2012/03/04/ron-conway-another-reason-why-the-valley-rocks/</link>
		<comments>http://marksilva.wordpress.com/2012/03/04/ron-conway-another-reason-why-the-valley-rocks/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 05:40:59 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[angels]]></category>
		<category><![CDATA[valley]]></category>
		<category><![CDATA[VC]]></category>
		<category><![CDATA[venture]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=658</guid>
		<description><![CDATA[I love discovering these moments in time preserved on YouTube: here&#8217;s All Things D&#8216;s Kara Swisher interviewing legendary Valley Angel, Ron Conway in 2008. At that time Facebook had a whopping 22 million users&#8211;about the number of people they acquire &#8230; <a href="http://marksilva.wordpress.com/2012/03/04/ron-conway-another-reason-why-the-valley-rocks/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=658&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2012/03/04/ron-conway-another-reason-why-the-valley-rocks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">silva</media:title>
		</media:content>

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			<media:title type="html">Ron Conway</media:title>
		</media:content>
	</item>
		<item>
		<title>Inspired by Steve Jobs</title>
		<link>http://marksilva.wordpress.com/2011/10/07/inspired-by-steve-jobs/</link>
		<comments>http://marksilva.wordpress.com/2011/10/07/inspired-by-steve-jobs/#comments</comments>
		<pubDate>Fri, 07 Oct 2011 20:23:10 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[imac]]></category>
		<category><![CDATA[imiss]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[isad]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=773</guid>
		<description><![CDATA[A Steve Jobs Story told to me by a friend and some reactions to his passing this week. <a href="http://marksilva.wordpress.com/2011/10/07/inspired-by-steve-jobs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=773&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2011/10/07/inspired-by-steve-jobs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/71f3e183e26652fb1109e13e45682c0a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">silva</media:title>
		</media:content>

		<media:content url="http://marksilva.files.wordpress.com/2011/10/jobs_apple.jpg?w=300" medium="image">
			<media:title type="html">jobs_apple</media:title>
		</media:content>
	</item>
		<item>
		<title>Funky &amp; Amazing Food Service Bot</title>
		<link>http://marksilva.wordpress.com/2011/06/16/funky-amazing-food-service-bot/</link>
		<comments>http://marksilva.wordpress.com/2011/06/16/funky-amazing-food-service-bot/#comments</comments>
		<pubDate>Thu, 16 Jun 2011 13:21:44 +0000</pubDate>
		<dc:creator>marksilva</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[innovation maker bot brandsquare fastco]]></category>

		<guid isPermaLink="false">http://marksilva.wordpress.com/?p=771</guid>
		<description><![CDATA[Yesterday&#8217;s BrandSquare newsletter featured this amazing innovation in food preparation, packaging and serving that was originally covered in FastCompany: No idea what the technology costs at scale, but you can see this radicalizing foodservice and small-batch food manufacturing. For more &#8230; <a href="http://marksilva.wordpress.com/2011/06/16/funky-amazing-food-service-bot/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marksilva.wordpress.com&#038;blog=799504&#038;post=771&#038;subd=marksilva&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://marksilva.wordpress.com/2011/06/16/funky-amazing-food-service-bot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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