Today, when I was speaking with a friend of mine who created a start-up last year after an amazing, successful run at large-company brand management, he shared these five truths discovered in the process:
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It takes longer than you projected
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It costs more than you projected
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Interesting who actually helps you vs who said they would
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Takes intense focus on fundamentals of business; lots of potential distractions
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No one beats a path to your door. You must go get the business.
It’s a blast (he said this but didn’t include this one in the “5″ but it’s why all of the above is worth it. What’s your top 5?