“Viral” as painful as bad hair

Check out bridezilla freaking out on this video designed to go viral and to look like User Generated Content. It’s not, and that spells trouble for the Canadian marketers that launched this effort. Once the corporate hand is revealed, the expletives and even frail idea offend and cast the brand in a poor light.

The message here: regardless of the monetary value of unpaid media distribution, if you’re not completely transparent and above-board, you’re risking paying a much higher price in negative brand associations.

Beloved brands, set yours free and your loyal consumers will reward you with millions of unpaid impressions when done right.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s