“My Humps” Growing

Posted April 2nd, Alanis Morissette’s Fergie parody has 4mm views and growing; favorited nearly 200k times; 20 parodies or alternative posts.

Is it an artist-on-artist slaying, April fool’s joke or social commentary? Or, all of the above?

I think this is brilliant brand marketing in action. Morissette is a bit dusty on the image front–submit for evidence re-releasing an album that launched career 10 years earlier (One decade! Used to be 3-4 decades characterized a career worthy of re-release). When she wails her satire of Black Eyed Peas and releases on YouTube, a new audience is exposed  to her edge, wit and brand. And her devotees can promote the popularity of their idol. “Great success.” 

Lets earmark parody occasions/opportunities for promoting relevance in an entertainment or personality-driven brand.

FWIW, here’s Technorati’s view of blog searches on Humps per day for the last 120 days.
Technorati Chart

and, posts that contain Morissette per day for the last 120 days.
Technorati Chart
Get your own chart!

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