Posted April 2nd, Alanis Morissette’s Fergie parody has 4mm views and growing; favorited nearly 200k times; 20 parodies or alternative posts.
Is it an artist-on-artist slaying, April fool’s joke or social commentary? Or, all of the above?
I think this is brilliant brand marketing in action. Morissette is a bit dusty on the image front–submit for evidence re-releasing an album that launched career 10 years earlier (One decade! Used to be 3-4 decades characterized a career worthy of re-release). When she wails her satire of Black Eyed Peas and releases on YouTube, a new audience is exposed to her edge, wit and brand. And her devotees can promote the popularity of their idol. “Great success.”
Lets earmark parody occasions/opportunities for promoting relevance in an entertainment or personality-driven brand.
FWIW, here’s Technorati’s view of blog searches on Humps per day for the last 120 days.