This is actually pretty hot. Alyssa Milano found a gap in sports apparel merchandise–women’s supporter wear that wasn’t pink and looked cute. That speaks to me as a husband of a hottie who wouldn’t wear an over-sized jersey no matter what the affiliation. She took her idea to MLB and her line, Touch, was born. Pretty great, especially as her google image search (R-rated; make sure “safe search” is on if at work or could be offended) is well sought after, so she’s already Search optimized.