The Break-up: Trad Advertising and The Consumer

break upThis video from http://bringtheloveback.com dramatizes the interaction between Advertiser and Consumer as a personal relationship. It should be, right? It’s funny and insightful. And, it’s a theme we’re articulating here at Real Branding through our talent, work and approach: “how do brands engage in a meaningful, mutually beneficial relationship with their consumerin an age of consumer control, expanded choices and new, customized and interactive media?” Enjoy the clip and expand on the debate.

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