iPhone Buzz Chart

iPhone BuzzI thought this chart was pretty telling in terms of Apple’s ability to generate, maintain secrecy (otherwise you would have seen more spikes between 1/03 and 6/29) and ramp awareness before street date. In entertainment marketing, this graph would approximate an idealized “event/tent-pole” movie that becomes a blockbuster. What I find more interesting than the advertising and PR flighting is that this is nearly all UGC. It’s the ultimate case study on buzz/WOM and value-generation through cultivating a measured dialogue with all influencers and consumers in an ecosystem.

The image above is a screencap for Jan 1-July 1 2007. Below is a live tracker for posts that contain iPhone for the last 180 days.
Technorati Chart
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