Mitch Joel on Six Pixels of Separation pegs a term out of PodCamp Singapore: Boliao or roughly translated to “no substance.” Why is this important to you? It’s what folks create when they’re bored out of their minds. It’s the “wtf” content that, while authentic, has you scratching your head trying to understand why it went wildly viral. And, as Mitch and his comments point out, the stuff so difficult to replicate as a marketer. Here’s his example:
Want to share your examples below? Let the nonsense come forth.