If you missed the Emmy’s the other night, no problem. There’s very little “appointment” or event TV you need to watch in real-time these days. The highlights are bound to find their way to your DVR or fav video sharing site, which for the enormous majority is YouTube (50% larger than the rest of the market combined according to HitWise). My favorite segment was the “Outstanding Writing for a Variety, Music or Comedy Program” which has benefited from a comedic one-upmanship year over year. It seems to bring out the best in the writers and transforms an expected boring roll-call into a piece of pop culutre. Would that we take all our mundane content and tasks and treat them so lovingly. Our audiences would reward us with top ratings, viewership and sharing as evidenced here:
Loved the Alberto Gonzales parody.