Repeat these words and consider how to implement them in all digital endeavors. Make your content personal and find ways to allow others to personalize it. Make it embeddable. Make it easy to share and Send To A Friend (STAF) as minimum requirements and best practices. Here’s a good example from AOL’s execution for The Transformers Movie DVD release:
Other than the cool factor this will have when my son sees me as Optimus Prime, the reason to link over is for the best practices in the lower navigation: download (doesn’t work as of this post), permalink, embed, share, do more. Well done.