Measuring Influencer Impact
Edelman published a solid white paper on measuring impact of influence. It’s a summary from a roundtable of really smart, immersed and experienced people navigating the subject. If you have similar white papers of note, please post them in the comments area to add to the discussion.
FWIW, discovered this following Steve Rubel’s twitter stream. That follows the influencer arc proposed in the white paper: Interest-Fulfillment-Review-Action. Touche.
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