TXT Sells

viriginmobile.jpgVirgin Mobile sexploits women, men and androids equally at LetsHaveTxt.com. Get it? “Txt” is actually replaceable with “s_x” (typed sic for safe-search, not b/c I’m a prude or believe you to be either). And it’s more fun to be promiscuous with your txt, the site claims. Can someone tell me if there’s an insight at work here or is this just another Crispin-like pre-pubescent attempt at humor that shows contempt for the brand, the marketer, the consumer and our practice? My take: it’s unownable, uninspired and a one-line joke you can stop if you’ve heard it… Feel free to disagree below.

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