TXT Sells

viriginmobile.jpgVirgin Mobile sexploits women, men and androids equally at LetsHaveTxt.com. Get it? “Txt” is actually replaceable with “s_x” (typed sic for safe-search, not b/c I’m a prude or believe you to be either). And it’s more fun to be promiscuous with your txt, the site claims. Can someone tell me if there’s an insight at work here or is this just another Crispin-like pre-pubescent attempt at humor that shows contempt for the brand, the marketer, the consumer and our practice? My take: it’s unownable, uninspired and a one-line joke you can stop if you’ve heard it… Feel free to disagree below.

AddThis Social Bookmark Button

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s