Avoiding Facebook Backlashing

There’s a cute little video full of Facebook insider jokes. Go ahead and play it then join the discussion below.

Used to be the imitation was the highest form of flattery. Perhaps we should consider other forms of expression such as parody, satire or sarcasm (in some cases all three) high flattery.

Here’s a music video that it really takes an insider to catch all the references. You must really have fallen in love with this platform to express such intimate knowledge and express such a passionate falling out.

What’s the take-away, if any, for those in the ecosystem:

  1. Create value not applications.  If we start with real value creation for an audience with sensitivity to expression in the social graph, the brand, consumer and platform win. BTW, “create value, not applications” is a cute headline to suggest a better starting place than a brief that reads “we need a facebook applcation.” In reality, value can easily be expressed as an application as we’ve seen in the phenomenal growth of applications from RockYou and Slide.
  2. Look for innovation not imitation. It’s too early for this platform to have seen everything that can be done, so why does everything want to bite, compare, etc.? These aren’t just best practices, they’re launch pads to innovation. 
  3. Perpetual Beta/Revs. Consumer boredom is a natural progression and happens faster in the digital channel where novelty can wear off in seconds–just watch the regression curve of this video in 30-days.  The solution is to launch with something killer and then have your next 2-3 iterations budgeted and either concepted serially or designed from user input in beta.
  4. And stop the poking. 🙂

Thanks Emily for forwarding. Add your reactions and thoughts below in the comments.
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One response to “Avoiding Facebook Backlashing

  1. “Consumer boredom is a natural progression and happens faster in the digital channel where novelty can wear off in seconds–just watch the regression curve of this video in 30-days.”

    I disagree with you. I think can watch dramatic chipmunk (http://youtube.com/watch?v=a1Y73sPHKxw) every day for the rest of my life!

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