An appropriate 4/1 post: Mark Malkoff pulled off the amazing feat of visiting and buying something to consume from every Starbucks in Manhattan in one day. Real Brands, repeat after me: “I want consumers to do this for my brand.” Below are the 3-4-minute Today Show, CNN & Fox News pieces that covered the stunt. Can someone do the math on how much–in addition to the $280 (plus $80 bribe for poundcake to an employee to reopen after closing which was later repaid by Starbucks) in revenues generated by in-store spending–this equates to in free advertising?
Mark’s incredible journey
Today Show Interview
Fox News Interview
And, if you’re wondering what to do for an encore, Mark’s shot a series “Living in Ikea” including a mini-hit when Lisa Loeb came to patch things up with Mark and his wife via song.