Loic Meur stands in front of his crude sketchbook socialmap in this video explaining how he consumes, manages and fields content everywhere and how it “finds” him. Ask anyone or brand what their social map looks like. If it’s just one point–say a website or even facebook page–you’re not finding everyone and they’re probably not finding you. Consider starting any engagement with a SocialMap. All you need is a #2 pencil, bad handwriting and a sketchbook; or you can use ppt or visio if you want to give it some flair. Enjoy.
Update: Susan Bratton picked up on this post at her Personal Live Media Blog with a focus on a single-start/management resource for social media.