We’ve been collecting and creating a growing number of terms, some of which are self explanatory, some which are insider jargon and/or purely for fun and some inspired by the unique challenges developing in the digital channel requires. Please add yours in the comments area below.
Twitter gets its own section:
Tweet: a twitter post
Tweetup: a meet-up of twitterers during a conference or in a common location
Tweetdown: I’m proposing this for the term when you meet someone you’ve followed on twitter and are dissapointed
Mistweet: twitter post one later regrets (example from @steverubel http://urltea.com/gs7)
Mistweated: my term for typo or premature posting on a tweat, as in when you use an iphone or itouch and try to hit the space bar but clumsily hit “enter” and send a half-baked thought
Twitstop: according to Nielsen’s Pete Blackshaw @pblackshaw, it means checking twitter while (ahem) taking care of business
Twitterrhea: unstoppable flow of twitter posts
@replies: when responding to a twitter post from someone, include their name after the @ sign and it shows up in their “replies” tab. IMHO, it also signifies a dialog versus monologue/blasts (hint, very important for brands…)
Some other useful terms:
matching luggage: useful in describing digital efforts that reflect the design guidelines from offline communications but add little value to the consumer experience online (the opposite of transmedia storytelling)
microchasm: an inch wide and a mile deep, the microchasm is an appropriate metaphor for the microcosm of a digital effort into which all strategies and tactics fall
predespised: anyone walking into a room in which distrust and contempt precedes them–digital guys at a traditional marketing meeting and vice versa, corporate IT to the hacker crowd, etc.
rechannel: reforming–atomasizing, copywriting, scripting, storyboarding, tagging, transcribing, etc.–offline content for the digital channel
Do you have some of your own Digital Mediaisms to share?