Starting Friday and over the long Labor Day weekend the twitterstream was full of a new meme, “Little Known Fact, Sarah Palin” It was a gambit that started to fill in the lack of information on the new McCain ticket running mate, Sarah Palin, with disinformation and humor. Within three hours of the announcement the meme started, and thousands of tweets were submitted by every corner of the twitterverse. It was a spontaneous gag that kept getting better or worse, depending on how you view the sophmoric humor. It was a “Saturday Night Live” skit that took off with the collective contributing at a furious pace. In most cases it kept to the humorous bend, but ranged from critical to fawning. Here are some selected tweats; where attribution is missing they were pulled from PalinFacts.com:
Brand Promise (bringing it back to digital marketing for a second)
@podcastmama Little known fact: Sarah Palin softens your hands while you do the dishes.
@diabolos: Little Known Fact: Sarah Palin isn’t qualified for VP, but she did stay in a Holiday Inn last night.
@MovableHype: Little Known Fact: Sarah Palin knows how many licks it takes to get to the Tootsie Roll center of a Tootsie Pop.
@kevinbinversie: Little Known Fact: Sarah Palin knows what’s in her wallet.
Sarah Palin will pry your Klondike bar from your cold dead fingers.
@JonHenke – Sarah Palin’s enemies are automatically added to the Endangered Species List
When Sarah Palin booked a flight to Europe, the French immediately surrendered.
Sarah Palin plays Whack-a-Mole with her forehead, and always gets a perfect score.
Sarah Palin knows who was on the grassy knoll.
@stuartturner: Little known fact: There is no ‘ctrl’ button on Sarah Palin’s computer. She’s always in control. Too bad McCain doesn’t have a computer
@podcastmama Little known fact: Sarah Palin know’s what it’s like to be the sad man behind blue eyes.
Little Known Fact: Sarah Palin knows how old the Chinese gymnasts are.
@markaiken: Little known fact: Sarah Palin IS RIGHT BEHIND YOU
Chuck Norris Comparisons (follows the “fake Chuck Norris” meme format and consumes it)
@DarkAdapted: Little known fact: Chuck Norris backs down from no man. He does back down from Sarah Palin.
@brennanm: Little Known Fact: Sarah Palin blows her nose with Chuck Norris.
@steezydeezy: Little Known Fact: Sarah Palin and Chuck Norris together in one room would create a black hole!
@miketrap: Little Known Fact: Sarah Palin once kicked Chuck Norris’ ass, just because he thought about looking at hers.
@conblog: Little Known Fact: There are only 2 forces Chuck Norris recognizes: brute force & Sarah Palin. He practices one & lives in fear of the other
@neoskeptic: Little Known Fact: Sarah Palin’s milkshake brings all the boys to the yard. She could teach you, but she’d have to charge.
cheesie_67: Little Known Fact: Sarah Palin is the last daughter of Krypton.
@wolfcat: Little known fact: Sarah Palin will eat the twitter fail whale for breakfast if elected
@I_aint_Eddy: Little known fact: Sarah Palin is never gonna give you up, never gonna let you down, never gonna run around and desert you.
@cscan:Little known actual fact: Sarah Palin has been governor for less time than John McCain has been running for President.
@Trudaluck: Little Known Fact: Sarah Palin is simply the best….better than all the rest
@fpaynter: Little known fact: Sarah Palin shot the state trooper, but she did not shoot the deputy.
Sarah Palin’s finishing move in the VP debate will be pulling Biden’s still beating heart from his chest & taking a bite.
Impact:Like a lot of internet memes and one-hit-wonders, this one lived strongest for about 24-36 hours getting discovered at varying points by MSM and bloggers. I wouldn’t be surprised if this catches fire a few weeks from now when another media discovers it. I’m also confident that these results will game the search engines and take over top search results, perhaps even influencing some votes. The good news about these memes is that they eventually fizzle out. They’re the equivalent of Sunday Funnies for those that remember, or a good Sienfeld/Simpson’s line that crept into popular culture. They serve their entertainment purpose for the moment, then need to go away.