In today’s Apple event announcing new product news around an entirely revamped iPod product line, re-formed AppleTV and other innovations, Steve Jobs shared some performance numbers across a variety of devices, platforms and markets. More than the features, the numbers interested me. Probably the biggest one is 160 million user accounts with 1-click buying ability. Here’s a run-down of those numbers:
Apple Stores
- 1mm visitors/day at peak across 10 countries and 300 stores
- 80,000 1-to-1 classes/week
- 50% buying first Mac
iOS
- 230,000 activating daily
- Doesn’t include updates
- “think we’re ahead of everybody” Jobs said
APPS
- 200 downloaded/second
- over 6.5b downloaded
- 250k apps; 25k for iPad
iPods
- 275 million sold
- Does anyone know many iPods there are per household? Imagine there’s more to be learned in the distribution–such as 10% own 8+ iOS/iPod devices (this isn’t a guess or fact, just an example)–than in the averages (1.7/household for instance)
- Do we expect greater ubiquity due to a glut of used iPods on the market as existing consumers upgrade?
- Touch – “iPhone without the contract”
- #1 portable game player with over 50% US + Worldwide market share – outselling Nintendo and Sony combined
iTunes
- 11.7 billion songs downloaded
- 450 million TV episodes
- 100 million movies
- 35 million books
- 160 million accounts w/credit cards + 1-click buying(!)
As impressive of an innovation pipeline that this represents for Apple, the scale and success of their platform performance promises more game-changing by this company in the future. Some areas that come to mind that they’re poised to or have already began to reform the rules:
- Telephone rates/contracts (Carriers, Conferencing)
- Content rates/release windows/viewability (Studios)
- Gaming devices and networks (Studios)
- Social Networks around music (think MySpace, iLike)
- Events/Entertainment (Live events)
- Payments (eWallets, Credit Cards, Points/Rewards systems)
Want to weigh in on any of these thoughts or your reactions to the news and information from Steve Jobs today?
