Weekly Round-Up 12/13/10

In the News

  • Find your keywords for monitoring social media. Like the best conversations Listening is one part brain, two parts heart
  • After 77 years, P&G pulls the plug on day-time soap ad spend, invests instead in social media. Two observations: 1) took 77 years to decline where Social’s taken 5-years to build; 2) Social Gaming is the new Soap pwning daytime viewership with a larger audience than same daypart TV shows
  • Rumor – Apple iPad 2 will ship by February with back & front camera, USB slot and anything else you need to jump in
  • To Trend or Not to Trend – how Trends—as in Trending Terms—are measured on Twitter

WikiLeaks

  • WikiLeaks war continued throughout week with anonymous hacktivists attacking Visa and Mastercard
  • Former WikiLeaks members form spin-off site “Openleaks,” with more structure around who can obtain the goods

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