In the News
- Find your keywords for monitoring social media. Like the best conversations Listening is one part brain, two parts heart
- After 77 years, P&G pulls the plug on day-time soap ad spend, invests instead in social media. Two observations: 1) took 77 years to decline where Social’s taken 5-years to build; 2) Social Gaming is the new Soap pwning daytime viewership with a larger audience than same daypart TV shows
- Rumor – Apple iPad 2 will ship by February with back & front camera, USB slot and anything else you need to jump in
- To Trend or Not to Trend – how Trends—as in Trending Terms—are measured on Twitter
WikiLeaks
- WikiLeaks war continued throughout week with anonymous hacktivists attacking Visa and Mastercard
- Former WikiLeaks members form spin-off site “Openleaks,” with more structure around who can obtain the goods
- Another reason why the Google Rainbow is part of our future– Google now controls 59% of U.S. mobile ad market
- A Yelp-like service called Hotspot will endeavor to win as the new Google location-based marketing platform
- YouTube 2.1 for Android brings revamped UI & smoother interaction
SoV-Share of Voice 