Despite an Internet blackout, Egyptians still got their word out by combining Google’s speech-to-text recognition and Twitter’s hashtagging
Al Jazeera, who’s been covering developments in Egypt, launched Twitter and Meetup Campaigns to bring broadcast to U.S.
Social Media was key in Egypt and Tunisia for expression and assembly. The question arises then, under a totalitarian, repressive regime – Is Facebook a human right?
You’ve probably heard about Kenneth Cole’s poor judgment on Twitter that fueled an appropriate storm of backlash. Here is the top 10 list of parody tweets in response. My tweet take: “this really seems basic, but there are some conversations marketers just don’t belong in: porn, religion & politics are the most obvious.”
Tech & Government
Following the innovation-focused State of the Union Address, Obama announced the Startup Investment Campaign, with Facebook, Intel, IBM, TECHStars and others all pledging their support for the initiative
Startup America. The White House is paying attention to what’s working – tech entrepreneurship.
Our friends at Mullen teamed up with Boston.com and Radian6 to showcase the top TV ads based on Twitter volume and sentiment. It’s a great way to see the real winners and losers from over 1/4 of a million tweets vs USA Today polls of a couple thousand people. Although the sentiment analysis is imperfect, this real-time view and measurement of ad impact is great to experience. You can see the aftermath of the engine at BrandBowl2011.com. You can also see my #brandbowl tweets reacting to the ads in real time.
Eminem was considered unofficial MVP for the BrandBowl. In addition to the Detroit/American anthem spot for Chrysler where he represents a powerful metaphor for redemption, Slim landed in a Lipton Brisk Iced Tea as a claymation character. That’s Brisk Baby!
PepsiCo’s Jill Beraud and Ann Mukherjee talk PepsiCo’s return to the Super Bowl with Doritos and PepsiMax User Generated Content this year ; “Crash the Super Bowl”
Here are the Top 10 Super Bowl ads with most Twitter pre-buzz–worth noting that several advertisers chose not to reveal their ads until they aired for the Superbowl. And we’ll be tracking other post-mortems for next week’s round-up.
AOL Acquires Huffington Post for $315m & appoints Arianna Huffington Editor-in-Chief. Long article, but worth the read as it shares a lot of ideas around the future of media including AOL’s 80:80:80 focus–80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. Also, at the end of this article All Things D discloses that the were in talks with AOL as well last year but stayed w/Newscorp’s Dow Jones.
Cause marketing is taking off. Peter Jackson raises $2 million to go after cause marketers at The Experience, a niche site where people who care deeply about a particular topic can share their experiences with others.
Facebook introduces a credibility score with new social commenting plugin