Weekly Round-up 4/11/11

Returning to weekly round-ups to recap curation of last week’s activities in Digital Marketing:

Conference Roll-up

  • Web 2.0 Expo: “Lessons Learned Launching Dozens of Brand on Twitter”.  Key take away: content is essential and active management gives you the super fresh content a brand needs to rise to the top.
  • What do you think can change everything?  After interviewing dozens of smart people and analyzing over 100 2011-trends predictions, I distilled my thoughts into this presentation for iMedia Breakthrough: “This Can Change Everything.”
  • AdAge Digital top tweets:  75 tweets of impressions from AdAge Digital NY Conference
  • See us at adtech San Francisco presenting an overview for brands in Social Gaming. Joining this session bringing a full range of international and brand perspectives will be Jimmy Kim from Nexon in Korea, Tim Chang from Norwest Venture Partners and Kimberly Kyaw from Toyota.

Marketing Trends

Social Media

  • Facebook updates iPhone app to allow you to see friend’s locations and event check-ins on a map view. An obvious but meaningful development.
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