Returning to weekly round-ups to recap curation of last week’s activities in Digital Marketing:
- Web 2.0 Expo: “Lessons Learned Launching Dozens of Brand on Twitter”. Key take away: content is essential and active management gives you the super fresh content a brand needs to rise to the top.
- What do you think can change everything? After interviewing dozens of smart people and analyzing over 100 2011-trends predictions, I distilled my thoughts into this presentation for iMedia Breakthrough: “This Can Change Everything.”
- AdAge Digital top tweets: 75 tweets of impressions from AdAge Digital NY Conference
- See us at adtech San Francisco presenting an overview for brands in Social Gaming. Joining this session bringing a full range of international and brand perspectives will be Jimmy Kim from Nexon in Korea, Tim Chang from Norwest Venture Partners and Kimberly Kyaw from Toyota.
- Univision outperformed NBC in primetime again last week and every 30-seconds a Latino turns 18-years old. FastCompany asks “What does this mean for your brand?”
- Hubspot posted a great presentation on ways your marketing should be transformed. They express our core thesis of magnetism nicely in 64 visually and content-rich slides.
- Speaking of magnetism, we were honored to host Guy Kawasaki in our offices and virtually on BrandSquare for an hour-long webinar on his latest book, Enchantment. Slides and video are available in this Book Review.
- Facebook updates iPhone app to allow you to see friend’s locations and event check-ins on a map view. An obvious but meaningful development.