I’m speaking on the state of Mobile Video for marketers today on a panel at AppNation in San Francisco. I hope to have a video of the panel to share later this week and in the meantime, wanted to share some of the public sources–in addition to custom data from syndicated research services–of information on this subject. When the only barrier to a market is speed we can have every confidence that Moore’s law will cure that issue.
Already Akamai reports Korea has the fastest Mobile internet connectivity averaging 17+mps speeds. As we heard from Jimmy Kim, CEO of Nexon in Korea, (19:19 timecode in video) “I have 70mbs dedicated to my home. When I come to the United States I go crazy looking for WiFi, dropped calls.” At these kind of speeds people know you’re lying when you say you got a dropped call. Imagine what that means to the richness of content available at that speed and higher. It means you can download an iPhone/Android screen optimized full-length movie in under 45 seconds. It means you can experience mid-core gaming with intense graphics and concurrent connectivity with others. It means a more satisfying, rich experience. And much, much more profitable as a result, btw.
Here are some the publicly available sources and if you haven’t done so already, I encourage you to invest an hour watching/listening to Mary Meeker’s overview presentation below:
- Akamai State of the Internet Quarterly Report (registration required)
- Cisco Global Mobile Video Report from February 2011 (see below)
- Jason Spero’s “Time for Mobile is Now” preso from Google’s Think Mobile event
- Rhythm New Media’s Mobile Video Advertising Report (Q2 2010)
- Bertram Gugel’s “Mobile Video” overview (2010)
- Chris Baraclough’s Telco2.0 2010 Mobile Video overview
- Amani Channel’s “State of Mobile Video” from a producer’s perspective
- Cisco Global Mobile Video Report:
- KPMG’s Mary Meeker’s report:
Watch Jason Spero, Mary Meeker and Matt Murphy share their insights and data on Mobile Video–well worth the hour to watch:
- Rhythm Newmedia’s Q2 2010 report
- Kevin Shatzkamer of Cisco’s Q&A on Mobile Video
- Chris Barraclough’s Telco2.0 Mobile Video Overview for Operators
Seen anything else that should be included? Please add your sources to the comments below.
SoV-Share of Voice 