- Groupon’s fast ascension to establish and lead the deals space is challenged with the introduction of Facebook Deals and other established incumbent entrants such as Yahoo! And AT&T Interactive. Where Groupon has to rely on paid acquisition for new email and socialgraph distribution to drive demand and activation, Facebook Deals owns those channels for 600mm worldwide. Hard to compete with “free” or sunk costs. Other Incumbents like Yahoo! And AT&T Interactive can leverage sophisticated email marketing intellectual property and systems along with other forms of communications and relationships built into their existing businesses.
- Here’s how Facebook’s thinking about deals—something between friends
- Facebook begins paying users to watch advertisements because of low banner click-through rates.
- Today, 17% of mobile users are using location-based apps, or 70mm+ of projected 2011 smartphone & tablet users. Half of these people are concerned about privacy, but can these be mitigated by greater transparency, utility and even value-exchange dynamics we’re seeing from the deals space?
BTW, note how the linked article decries “only 17%” using LBS–it’s amazing that nearly 20% of an enormous installed base are already here and growing. New behaviors and media used to take decades, then years and now months to create. Little perspective.
- R/GA’s Richard Ting weighs in on the cleverly named “New Social Media Splinternet”—while we’re big fans of Richard’s thinking, we respectfully disagree about holding off on experimentation with emerging platforms or that marketers lost their shirts as some platforms failed to emerge to scale. Ping us if you’d like to see our applied strategies for evaluating emerging media and its fit for your brand, strategy and objectives
- Social-Loco 2011conference was in town last week. We’ll work on a more comprehensive recap shortly, and in the meantime, here are slides used to frame one of the great panels from the day:
- The “Other Dr Phil” Hendrix on “E-Commerce Goes Hyper-Local”
In Other News: Apple
- Apple crowned the most valuable brand
- Apple jumps 21 spots, to the 35th largest corporation in America, according to this year’s Fortune 500 ranking