Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:
- Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
- Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
- NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
- Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
Here are the announcements and some related links:
- Mobile Marketer: How Google’s entry changes mCommerce as we know it
- Read Write Web: Google gives everyone $10 to try new Google Wallet
- TUAW: What Google+Mastercard could mean for iOS Users
- 360i’s David Berkowitz delivers an insightful and humorous overview of the virtual wallet’s role in disrupting business and popular culture in AdAge
- Here’s the actual video announcement–mostly dry, presentration-trained speakers but some interesting stats and insights embedded within:
Related: “Why would you buy an Android phone anywhere but Amazon?” Includes HTC Inspire for $30 w/contract.