Let the games begin. A look at the Olympics consumption in the era of social and mobile:
- A breakdown of NBC’s complete social and digital Olympic coverage
- NBC & Facebook second-screen partnership: data from Facebook Talk Meter reflected in broadcast
- NBC partners with Twitter with Olympic Twitter Tracker with tracking done via official Olympic page launch, aggregating content on the #Olympics event page from Olympians, @NBCOlympics, @Olympics (IOC), @USOlympic (USOC)
- GE sponsors Olympic Twitter Tracker on NBCOlympics.com and creates #healthyshare to focus human and athlete health insights
- GE and the Social Olympics
- Despite extensive on and offline coverage, NBC still requires proof of subscription to access livestreams. Here’s how unplugged users adapt with crowd-sourced answers.
- As we see NBC’s strategy to drive viewership and interest, here’s a recap of SocialTV on SlideShare, and voice over below:
- With the Marissa Mayer move, discussion stirs around the CEO and ‘having it all’.
- Mayer’s evergreen 9 Principles of Innovation (2008)
Concluding this week’s recap for all you MoBros and MoSistas that support men’s health with facial hair awareness in Movember, it’s never to early to plot out your best looks: get your PhD in facial hair here.
SoV-Share of Voice 