Author Archives: marksilva
Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:
- Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
- Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
- NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
- Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
- Mobile Marketer: How Google’s entry changes mCommerce as we know it
- Read Write Web: Google gives everyone $10 to try new Google Wallet
- TUAW: What Google+Mastercard could mean for iOS Users
- 360i’s David Berkowitz delivers an insightful and humorous overview of the virtual wallet’s role in disrupting business and popular culture in AdAge
- Here’s the actual video announcement–mostly dry, presentration-trained speakers but some interesting stats and insights embedded within:
- Social media has a secret weapon: Email. Thoughts from Union Square Venture Partners’ Fred Wilson. I agree with his conclusions and will raise the issue one-better. Social|Local|Mobile programs require an armada of traditional media and channels support to succeed—from POS and advertising support to sales support, email marketing and more. So, the rise of these new media doesn’t have to spell the end of traditional marketing; in fact we’ll need more not less of those disciplines and artisans around
- 15 marketing and social media trends of 2011 – by Rohit Bhargava; mid-year & how are they holding up so far?
- Learn about some LinkedIn Lessons
- AdWeek did a fluff-piece on Klout, a company that rates the influence of tweeters by 35 attributes including tallying retweets, responses, Facebook likes and click-throughs to produce an influence score. Not much in the article about the nuance and opportunity Klout represents, but it’s a company worth serious consideration
- Register for my presentation, “This Can Change Everything: Marketing in a World Changed by a Hashtag”
- Ashton Kutcher and Intel come together to create “Digital Content Units”
- Wi-Fi calling is now free for Android owners that have T-Mobile… all you need is the Smart Wi-Fi application and the Even More calling plan
- Roundup of kickstarter Apple-related projects
- Why governments will benefit from embracing open source technology
- Google Doodle –those fun variations on Google’s logo on the search homepage each day—can drive up to 2mm page views according to Edelman’s Steve Rubel
- Discovered this podcast for what’s going on in location based marketing this week
- For more about Social/Local/Mobile, see us at the Social-Loco Conference—I’ll be speaking on the “Big Brand” money panel.
- Wrap your mind around this: Escher’s Waterfall has our mind boggling!
- Check out Little Thor, a miniature hero who gives this year’s favorite Super Bowl character, Little Vader from the Volkswagen commercial, a run for his money.
- Will Turnage, VP, Technology & Invention for R/GA, shows off a shirt he hacked for a South by Southwest session. This shirt not only flashes when he taps his phone through a Bluetooth control, but also lights up when someone tweets his twitter handle.
- AppNation brought the growing consumer application trend to the forefront of the minds of all those who were fortunate enough to attend.
- Drew Ianni, Chairman of AppNation, joined us at Anthem Worldwide in San Francisco to share his view-from-the-top of the Apps Ecosystem.
- I spoke at AppNation last week on Mobile Video. It’s going to be huge—already ½ of total mobile traffic in 2011. Here’s a run down of relevant data.
- Privacy Concerns over Apple’s tracking of location data on the iPhone flared
- GigaOm argues for greater transparency in this area
- Good reason for tracking concerns. Last week, Tomtom got into hot water when media discovered they were reselling anonymous data to local Police.
- Facebook unveils its group deals program putting the heat on Groupon and Living Social through it’s enormous scale and command of the socialgraph
- Since Apple added gyroscopes to the iPhone and iPad Augmented Reality (AR) apps have been exploiting those coordinates for a greater cool factor
I’m speaking on the state of Mobile Video for marketers today on a panel at AppNation in San Francisco. I hope to have a video of the panel to share later this week and in the meantime, wanted to share some of the public sources–in addition to custom data from syndicated research services–of information on this subject. When the only barrier to a market is speed we can have every confidence that Moore’s law will cure that issue.
Already Akamai reports Korea has the fastest Mobile internet connectivity averaging 17+mps speeds. As we heard from Jimmy Kim, CEO of Nexon in Korea, (19:19 timecode in video) “I have 70mbs dedicated to my home. When I come to the United States I go crazy looking for WiFi, dropped calls.” At these kind of speeds people know you’re lying when you say you got a dropped call. Imagine what that means to the richness of content available at that speed and higher. It means you can download an iPhone/Android screen optimized full-length movie in under 45 seconds. It means you can experience mid-core gaming with intense graphics and concurrent connectivity with others. It means a more satisfying, rich experience. And much, much more profitable as a result, btw.
Here are some the publicly available sources and if you haven’t done so already, I encourage you to invest an hour watching/listening to Mary Meeker’s overview presentation below:
- Akamai State of the Internet Quarterly Report (registration required)
- Cisco Global Mobile Video Report from February 2011 (see below)
- Jason Spero’s “Time for Mobile is Now” preso from Google’s Think Mobile event
- Rhythm New Media’s Mobile Video Advertising Report (Q2 2010)
- Bertram Gugel’s “Mobile Video” overview (2010)
- Chris Baraclough’s Telco2.0 2010 Mobile Video overview
- Amani Channel’s “State of Mobile Video” from a producer’s perspective
- Cisco Global Mobile Video Report:
- KPMG’s Mary Meeker’s report:
Watch Jason Spero, Mary Meeker and Matt Murphy share their insights and data on Mobile Video–well worth the hour to watch:
- Rhythm Newmedia’s Q2 2010 report
- Kevin Shatzkamer of Cisco’s Q&A on Mobile Video
- Chris Barraclough’s Telco2.0 Mobile Video Overview for Operators
Seen anything else that should be included? Please add your sources to the comments below.