Posted in Advertising, apps, Creativity, Culture, Innovation, mobile, roundup
Tagged Angry Birds, APIs, Applications, Apps, Mashery
Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:
Posted in apps, Digital Space, Google, Innovation, mobile, roundup, Tech, Trends
Tagged Android, Google, google wallet, mcommerce, nfc
Perhaps the title question is too narrow and should focus on industries Apps will disrupt beyond Media, and my prediction is that Apps will disrupt nearly everything from the way we consume and engage with brands and media to how we transact, visualize, congregate and curate our daily lives and loves. With that thunderous prediction let me offer a couple of windows into the Apps EcoSystem which Gartner predicts will become $58 Billion in a few years and conclude with some thoughts informing these predictions:
Some additional thoughts to complement my prediction that Apps will disrupt nearly every business and consumer interaction:
As Drew points out the value chain is shifting from the hardware–although the most elegant hardware can win massive share as we’ve seen with the iPad and iPhone–to the software or Apps on these devices. This content spans devices and channels jumping from Social/Web to Mobile and PC/Tablets and eventually connected TVs. This shift has been swift and taken the most immediately associated/impacted industries by storm and surprise. PC veteran, Michael Dell, admitted yesterday that he didn’t see Tablets coming and PC-maker Acer reported 24% drop in sales as a result of tablet disruption. The primary utility for Tablets? Apps.
As a result of this consumer draw, we can anticipate new, creative business models and entertainment forms to emerge and become as large a part of popular culture as anything Hollywood has ever produced. And, of course, Hollywood may spawn and will appropriate these new entertain forms.
As we’ve seen with Social Media, consumer adoption and new behaviors will inspire enterprise adoption as well. So, my prediction started in the title with Media, the most obvious place for disruption as we see media transformed with superior features, connectivity and transaction abilities to change how we think about distribution and engagement with Print, Radio, TV and even the Internet media that came before Apps. In establishing a new medium and channel it’s important to emphasize this is about disruption not replacing or destroying. Incombent business models will have to evolve and embrace the new medium to survive and thrive in the disruption.
Will Apps have their own mass-events like the Oscars, Grammy’s, Cannes or Tony’s? They already have their own conference. Hope to catch you at AppNation this week and every year going forward. Cheers!
Posted in 2.0, apps, Culture, Digital Space, Entertainment, Innovation, iphone, mobile, Pop Culture, Social Media, Tech, Trends
Tagged Applications, appnation, Apps
Apps and Tablets
Social Media
Global Social Gaming Overview
Two weeks ago, at AdTech, we presented a comprehensive overview of Social Gaming in the US. The presentation was featured as a “Presentation of the Day” and Tim Chang of Norwest Venture Partners believes this may be the most current and comprehensive snapshot of the industry available today. You can also view the slides synchronized with the AdTech audio on Youtube.
Posted in 2.0, apps, Digital Space, Facebook, Google, Innovation, Pop Culture, realtime, roundup, Search, Social Gaming, Social Media, Trends
This post presents the content and discusses the process in my journey to create the “This Can Change Everything” presentation for iMedia Breakthrough Summit on March 21, 2011. It was a 30-45 minute discussion where I covered So|Lo|Mo, Gamification, Maker-movement and Social CRM/Caring after a hat-tip to Moore’s & Metcalfe’s laws combined with the “People” coefficient. With an extra 15-minutes allowance, I may have added connected TVs as a potential “return to the Family Room” theme. Regardless, these themes are ones that I believe can change everything in the coming years.
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Posted in 2.0, apps, beta, Creativity, Culture, Digital Space, friends & family, Good, Innovation, Pop Culture, roundup, Social Media, Tech, Trends
Tagged AJ Vaynerchuk, Ben Wirz, Bonin Bough, Brett Crosby, caring, Charlene Li, Dave Knox, David Armano, Flynn Nicholas, Frank Eliasan, gamification, Gary Vaynerchuk, guy kawasaki, Jamal Henderson, Jeff Minsky, Jennifer Van Grove, Joseph Jaffe, Kate Hayden, Lou Kerner, maker, Mary Meeker, Matt Dickman, Noah Hornick, Pete Cashmore, Reeve Thompson, Scott Wilson, Shiv Singh, solomo, Tarah Feinberg, Tilly McLain, Tim Brunelle, Trina Albus
Working on card-sorting SXSW interactive events is a bit of an art. In attempt to put some more science as well as to crowd-source some of the places I should be, I’ve turned to a couple of cloud-based tools. Plancast is a great social event tool that will likely be a breakout at SXSW this year in part due to its relevance for event-goers. It’s incredibly useful and plays nice with all your desktop, enterprise and mobile calendars. You can subscribe to my plans and see what plans my friends have as a way of prioritizing and planning connections. It’s discovery, serendipity and choice-meets-chance in an app.
I’ve also married plans that seem interesting with a Google calendar to see how over committed I am along with what events I’ll prioritize when I bounce from one to another. Here’s a handy peek at that Google calendar which should link to a live version of my plans:
Google Calendar of SXSW Plans, Agenda Format
Are you going or have had to organize similar complexity at an event with overlapping tracks. Have you found a better way to organize, prioritize and curate?
Look forward to your thoughts in the comments below.
In the check-ins space trade media casts Foursquare and Gowall as archrivals, in spite of principals from each service downplaying the competition. Both will compete for marketing dollars to be sure, but each consider their platform a departure from the others in focus, with Foursquare focusing on rewards and game mechanics and Gowalla emphasizing the discovery/touring experience. Gowalla further punctuated this point by integrating Foursquare into its latest release. This is a great move and should be directional advice for anyone in the space. By building great APIs Foursquare has advanced its role and value in the ecosystem as a platform. With Gowalla they get greater distribution and metadata passed back to its services on what consumers want. Gowalla also has APIs and it was only a matter of time before a third party integrated the two services into a mash-up app. Already, forward-thinking services like Geotoko are providing one-stop anaylitics and services for Foursquare and Gowalla. In the web2.0 space it’s smart to move quickly on the buy/build/borrow decision towards the goal of offering greatest utility.
Here’s a quick video with Andy Ellwood from Gowalla when he dropped into Real Branding back in July during the GeoLoco conference sharing their focus on utility, user experience and the social benefits of sharing those with friends and your networks:
We believe the geo-location space and services are nascent and that it is very early days. It’s great that we’ve got so many smart & dedicated resources working on winning solutions for consumers and ultimately marketers. That’s why I believe there’s a bigger story here than simply one versus another slugging it out for a single-winner scenario. Stay tuned.
There’s an inverse corollary I’m proposing regarding Geo-Location: the fewer friends that you have, the greater the value of a Geo-location notice from a friend and in your socialgraph. The more friends that you have, the less value your check-ins are to that larger group. There are a lot of dynamics to support this hypothesis including why people follow/friend, what more centralized networks suggest, etc.
Here’s another part to my axiom-in-the-works: The larger your network, the greater metadata value your check-in may have and the smaller your network, the less metadata value your check-in may offer (unless millions of small-node networks are at work with the same behaviors, etc.). So if a celebrity checks into a place, it may bode well for that place’s popularity and relevance. If one of my friends checks into the taco truck down the road, maybe not so much value unless a hundred people like him do the same.
With these thoughts in mind, I needed to quiet down my check-ins on Facebook, Foursquare and Gowalla so that my socialgraph, twitter stream and other networks aren’t overwhelmed with irrelevant data. In Foursquare and Gowalla I rarely “shout” my location out to my followers in that network and even less often will allow that check-in to leak out to Twitter or Facebook. Both services have done a good job of making that behavior opt-in versus default to protect users from unintentional location announcements.
In Facebook, you can also quiet down your Places activity. On your home or profile page, access the “Account” pull-down in the upper right corner (see image). Go into Facebook “Account” Privacy Settings (linked here). Check “Custom Settings” and edit “Places” to “only me” and whatever other person/group/etc you want to share with. It’s that complicated and easy at the same time. 🙂 Now you’ll be able to enjoy all the benefits of Facebook check-ins of discovering nearby deals, people, events and places without having it show up in your stream as you see in the image here.
Any other tips for maximizing Geo-Location’s utility and value while minimizing its noise-potential?
Geo-Location
Social
Mobile
Google news – Expedia, Travelocity say Google has crossed the “creepy line”
Weekly links round-up:
Real-Time
Expect a consistent flow of activity around this theme in the next month. To kick things off, enjoy this “easter-egg” hidden presentation from Google’s Marissa Mayer on “The Need for Speed” from a consumer satisfaction/reality perspective.
Android
Qualcomm launches augmented reality SDK in beta form, ready to rock your Android devices
Apple
Social Media
Other News–Crowdsourcing
My Twitter Stream Tweets I’ve Fav’ed