Category Archives: apps
Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:
- Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
- Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
- NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
- Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
- Mobile Marketer: How Google’s entry changes mCommerce as we know it
- Read Write Web: Google gives everyone $10 to try new Google Wallet
- TUAW: What Google+Mastercard could mean for iOS Users
- 360i’s David Berkowitz delivers an insightful and humorous overview of the virtual wallet’s role in disrupting business and popular culture in AdAge
- Here’s the actual video announcement–mostly dry, presentration-trained speakers but some interesting stats and insights embedded within:
Working on card-sorting SXSW interactive events is a bit of an art. In attempt to put some more science as well as to crowd-source some of the places I should be, I’ve turned to a couple of cloud-based tools. Plancast is a great social event tool that will likely be a breakout at SXSW this year in part due to its relevance for event-goers. It’s incredibly useful and plays nice with all your desktop, enterprise and mobile calendars. You can subscribe to my plans and see what plans my friends have as a way of prioritizing and planning connections. It’s discovery, serendipity and choice-meets-chance in an app.
I’ve also married plans that seem interesting with a Google calendar to see how over committed I am along with what events I’ll prioritize when I bounce from one to another. Here’s a handy peek at that Google calendar which should link to a live version of my plans:
Are you going or have had to organize similar complexity at an event with overlapping tracks. Have you found a better way to organize, prioritize and curate?
Look forward to your thoughts in the comments below.
In the check-ins space trade media casts Foursquare and Gowall as archrivals, in spite of principals from each service downplaying the competition. Both will compete for marketing dollars to be sure, but each consider their platform a departure from the others in focus, with Foursquare focusing on rewards and game mechanics and Gowalla emphasizing the discovery/touring experience. Gowalla further punctuated this point by integrating Foursquare into its latest release. This is a great move and should be directional advice for anyone in the space. By building great APIs Foursquare has advanced its role and value in the ecosystem as a platform. With Gowalla they get greater distribution and metadata passed back to its services on what consumers want. Gowalla also has APIs and it was only a matter of time before a third party integrated the two services into a mash-up app. Already, forward-thinking services like Geotoko are providing one-stop anaylitics and services for Foursquare and Gowalla. In the web2.0 space it’s smart to move quickly on the buy/build/borrow decision towards the goal of offering greatest utility.
Here’s a quick video with Andy Ellwood from Gowalla when he dropped into Real Branding back in July during the GeoLoco conference sharing their focus on utility, user experience and the social benefits of sharing those with friends and your networks:
We believe the geo-location space and services are nascent and that it is very early days. It’s great that we’ve got so many smart & dedicated resources working on winning solutions for consumers and ultimately marketers. That’s why I believe there’s a bigger story here than simply one versus another slugging it out for a single-winner scenario. Stay tuned.
- I’ll be speaking on the Geo-Location Marketing panel at adTech NY this week. Look for hashtag/link curation and notes in next week’s round-up.
- We’ll also be covering Geo-Location in the periodic Marketer’s Podcast hosted by our friends at Engauge. You can listen to the last one we did in July here.
- Sephora smelt it, Blippy dealt it – Fragrance retailer takes shopping social
- Following in the steps of sites like Groupon – Walmart taps Facebook, launches CrowdSaver social shopping app
- The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce
- Ten tips for those that still aren’t using YouTube
- 8 Social Media Trends and 22 Tools from Robert Scoble’s keynote speech
- Plenty of signs there’s a Playstation phone coming, built on Android. Gaming cred is a way into the smartphone market.
- PayPal Beats Google Checkout To The Local Payments Market But Will It Work? (TCTV)
- Mashable Awards – Top 5 location based apps
- Starbucks has seen success with it’s Starbucks Card Mobile payment pilot program – stores in New York now accepting mobile payments
Google news – Expedia, Travelocity say Google has crossed the “creepy line”