Category Archives: Creativity
- For more about Social/Local/Mobile, see us at the Social-Loco Conference—I’ll be speaking on the “Big Brand” money panel.
- Wrap your mind around this: Escher’s Waterfall has our mind boggling!
- Check out Little Thor, a miniature hero who gives this year’s favorite Super Bowl character, Little Vader from the Volkswagen commercial, a run for his money.
- Will Turnage, VP, Technology & Invention for R/GA, shows off a shirt he hacked for a South by Southwest session. This shirt not only flashes when he taps his phone through a Bluetooth control, but also lights up when someone tweets his twitter handle.
- AppNation brought the growing consumer application trend to the forefront of the minds of all those who were fortunate enough to attend.
- Drew Ianni, Chairman of AppNation, joined us at Anthem Worldwide in San Francisco to share his view-from-the-top of the Apps Ecosystem.
- I spoke at AppNation last week on Mobile Video. It’s going to be huge—already ½ of total mobile traffic in 2011. Here’s a run down of relevant data.
- Privacy Concerns over Apple’s tracking of location data on the iPhone flared
- GigaOm argues for greater transparency in this area
- Good reason for tracking concerns. Last week, Tomtom got into hot water when media discovered they were reselling anonymous data to local Police.
- Facebook unveils its group deals program putting the heat on Groupon and Living Social through it’s enormous scale and command of the socialgraph
- Since Apple added gyroscopes to the iPhone and iPad Augmented Reality (AR) apps have been exploiting those coordinates for a greater cool factor
Despite an Internet blackout, Egyptians still got their word out by combining Google’s speech-to-text recognition and Twitter’s hashtagging
Al Jazeera, who’s been covering developments in Egypt, launched Twitter and Meetup Campaigns to bring broadcast to U.S.
Social Media was key in Egypt and Tunisia for expression and assembly. The question arises then, under a totalitarian, repressive regime – Is Facebook a human right?
You’ve probably heard about Kenneth Cole’s poor judgment on Twitter that fueled an appropriate storm of backlash. Here is the top 10 list of parody tweets in response. My tweet take: “this really seems basic, but there are some conversations marketers just don’t belong in: porn, religion & politics are the most obvious.”
Tech & Government
Following the innovation-focused State of the Union Address, Obama announced the Startup Investment Campaign, with Facebook, Intel, IBM, TECHStars and others all pledging their support for the initiative
Startup America. The White House is paying attention to what’s working – tech entrepreneurship.
Our friends at Mullen teamed up with Boston.com and Radian6 to showcase the top TV ads based on Twitter volume and sentiment. It’s a great way to see the real winners and losers from over 1/4 of a million tweets vs USA Today polls of a couple thousand people. Although the sentiment analysis is imperfect, this real-time view and measurement of ad impact is great to experience. You can see the aftermath of the engine at BrandBowl2011.com. You can also see my #brandbowl tweets reacting to the ads in real time.
Eminem was considered unofficial MVP for the BrandBowl. In addition to the Detroit/American anthem spot for Chrysler where he represents a powerful metaphor for redemption, Slim landed in a Lipton Brisk Iced Tea as a claymation character. That’s Brisk Baby!
PepsiCo’s Jill Beraud and Ann Mukherjee talk PepsiCo’s return to the Super Bowl with Doritos and PepsiMax User Generated Content this year ; “Crash the Super Bowl”
Here are the Top 10 Super Bowl ads with most Twitter pre-buzz–worth noting that several advertisers chose not to reveal their ads until they aired for the Superbowl. And we’ll be tracking other post-mortems for next week’s round-up.
AOL Acquires Huffington Post for $315m & appoints Arianna Huffington Editor-in-Chief. Long article, but worth the read as it shares a lot of ideas around the future of media including AOL’s 80:80:80 focus–80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. Also, at the end of this article All Things D discloses that the were in talks with AOL as well last year but stayed w/Newscorp’s Dow Jones.
Cause marketing is taking off. Peter Jackson raises $2 million to go after cause marketers at The Experience, a niche site where people who care deeply about a particular topic can share their experiences with others.
Facebook introduces a credibility score with new social commenting plugin
On Friday 10/08/10 Dave McClure (follow) of 500 Hats (blog) & 500 Start-ups (angel) hosted the “Warm Gun” design conference. Original in many ways, this event emphasized design from a usability and technical perspective and still managed to be about design. You can pull down the slideware from Slideshare.net/warmgun and view the videos at Ustream.tv –Developer path is /warmgun and Designers are /warmgun2
Big takeaways for me: an enormous amount of design and marketing talent lies deep within the walls of every major digital media and service provider. They’re thinking broadly about the implications of their data and usability across channels, in different media and devices as well as within different contexts. The new breed may have more science than art in their make-up, or at least more than they may have had to express in previous generations. And, as with every walk of creative life, they’re generally open, curious, opinionated and a lot of fun to be around.
As marketers expand their skillsets and embrace their inner-publisher/media-mogul by necessity, they’ll find a well-trained workforce available in the Valley. That’s not to say there won’t be competition, simply that there’s a farm-league for this talent within hundreds of digital companies and agencies. And, they’re really smart, connected and resourceful. Tip of a hat to Dave McClure and Christen O’Brien for bringing us together.
The entire event’s tweetstream is available via new aggregating service, Curated.by—if you’re an event organizer be sure to check them out!
And, as the event had the heart, imagination and inspiration of John Lennon who would have turned 70 on conference date, here’s a tribute video in honor of the Man and the Idea:
In two unrelated acts I found myself reacting to the work of our business in very different ways. It’s really a story of where advertising has been and where marketing is headed. Our main characters are Delta Airlines and Red Bull. Maybe you already see where this is going…
I was compelled to comment on AdWeek’s column by Barbara Lippert reviewing Delta’s new “Climb” advertising as much because of the advertising content as for the product it’s trying to represent in a positive light. Unfortunately, Delta and many other old-line airlines have been re-framed by newer and more relevant airlines like Virgin America, my current favorite, through a series of continual micro-innovations including: in-seat USB & DC power supply; in-flight wifi; seatback ondemand entertainment systems; microbrews and beverages of this decade/year/month; and more surely to come. These should be easily replicated commodity benefits for the industry to defy attempts at re-framing, but instead they respond with extra baggage fees and these ads/cinematic masterpieces.
Lippert quotes the famous David Ogilvy line to which I subscribe, “the fastest way to kill a bad product is to give it good advertising.” Eric Ryan, at Method Products–another company defined more by innovation than an advertising artifice–like to say advertising is a tax for sucking. Real Branding should be the honest, multi-faceted, self-aware expression of the most dramatic truths about a brand. In these spots, we get only some commodity industry truths and very little about what makes Delta special–because it isn’t. Ultimately, Delta has no recourse but to create big, interruptive and, yes, beautiful distractions to carry their brand advertising, because their brand truths simply don’t stick or attract you. They have to interrupt you because you wouldn’t invest the time to hear their false case any other way.
I was just as compelled to post this video to my Facebook wall. Really, nothing to add here except this: Red Bull consistently creates engagements with super-influential categories and associations that inspire in all ways, from the Idea to execution. I was cheering for The Clutch at the end of this piece. I wanted to watch and share. I was drawn to the story and inspired by this piece of marketing. I look forward to how Red Bull will inspire us next and in what compelling form. I feel the power of their truth in their deeds, actions and expressions.
Red Bull gives wings to inspired marketing and represents the new marketing model in which “Above the Line” and “Below the Line” are all one line:
- where any act can inspire and add to your brand’s marketing fame
- where advertising draws you in and invites you to stick around versus interrupting like a loud, rude–albeit good looking–guest
- where a local-market tactic can project as large as a national spot
- where truths are core and essential and lies are exposed or simply ignored
- where digital and social aren’t just media or a channel, but core to connecting and discovery with new brand recruits
It’s an example of the dynamic of “Magnetism” which you’ll hear more about more frequently here. Welcome your thoughts and contributions.
Just finished watching KD Lang sing Leonard Cohen’s ‘Hallelujah’ for the fifth time on tivo. Like everyone else, I naturally went to search for it to share. In doing so, I discovered something pretty amazing: this one song covered by so many A-list and pop-culture acts routinely earns 2-million views when covered (hint to emerging acts wanting to show their reverential side).
Here are my top 10 examples:
The man himself, Leonard Cohen, about 1mm views
Rufus Wainwright with Joan Wasser and Martha Wainwright from the brilliant biographical Cohen film, “I’m Your Man,” nearly 20mm views via 6+ other ‘related videos’ versions)
Jeff Buckley’s version, almost 14mm views
kd lang. 2mm views
Allison Crowe, almost 5mm views
Sheryl Crow, 2mm views
Amanda Jenssen, Swedish American Idol, almost 5mm views (there’s another post with nearly 800k views as well)
Four Norwegian singers including Kurt Nilson, almost 20mm views
Jason Castro, 2mm+ views
Bon Jovi @ MSG in 2008
What’s amazing about this song–also frequently referred to as “The Shrek Song” by the YouTube generation–is that other versions earn 10s of millons additional views. For example: Alexandra Burke, about 8mm views and John Cale, over 2.5mm views. If you’ve been doing the math within this post, you’re at over 80mm views of this one song and this is just from YouTube, not inclusive of other video sharing sites. We’re also counting just the head, not the tail versions of these videos. In aggregate I wouldn’t be surprised if viewership on this one song is over 200mm when you add all the long-tail occurrences. As with any longtail, I also expect that KD Lang’s performance tonight for the Olympics Opening Ceremonies will earn a lot more views per video.
I believe these number dimensionalize what Carl Jung meant when he quoted ‘the Chinese Master’ in Miguel Serrano’s “Jung & Hesse, a record of two friendships“: “a man thinking rightly in a room can be heard 3000 miles away.” Leonard Cohen, the master of word and song-craft, will be heard in every corner of the earth for ages to come.