Category Archives: Culture
- For more about Social/Local/Mobile, see us at the Social-Loco Conference—I’ll be speaking on the “Big Brand” money panel.
- Wrap your mind around this: Escher’s Waterfall has our mind boggling!
- Check out Little Thor, a miniature hero who gives this year’s favorite Super Bowl character, Little Vader from the Volkswagen commercial, a run for his money.
- Will Turnage, VP, Technology & Invention for R/GA, shows off a shirt he hacked for a South by Southwest session. This shirt not only flashes when he taps his phone through a Bluetooth control, but also lights up when someone tweets his twitter handle.
- AppNation brought the growing consumer application trend to the forefront of the minds of all those who were fortunate enough to attend.
- Drew Ianni, Chairman of AppNation, joined us at Anthem Worldwide in San Francisco to share his view-from-the-top of the Apps Ecosystem.
- I spoke at AppNation last week on Mobile Video. It’s going to be huge—already ½ of total mobile traffic in 2011. Here’s a run down of relevant data.
- Privacy Concerns over Apple’s tracking of location data on the iPhone flared
- GigaOm argues for greater transparency in this area
- Good reason for tracking concerns. Last week, Tomtom got into hot water when media discovered they were reselling anonymous data to local Police.
- Facebook unveils its group deals program putting the heat on Groupon and Living Social through it’s enormous scale and command of the socialgraph
- Since Apple added gyroscopes to the iPhone and iPad Augmented Reality (AR) apps have been exploiting those coordinates for a greater cool factor
Despite an Internet blackout, Egyptians still got their word out by combining Google’s speech-to-text recognition and Twitter’s hashtagging
Al Jazeera, who’s been covering developments in Egypt, launched Twitter and Meetup Campaigns to bring broadcast to U.S.
Social Media was key in Egypt and Tunisia for expression and assembly. The question arises then, under a totalitarian, repressive regime – Is Facebook a human right?
You’ve probably heard about Kenneth Cole’s poor judgment on Twitter that fueled an appropriate storm of backlash. Here is the top 10 list of parody tweets in response. My tweet take: “this really seems basic, but there are some conversations marketers just don’t belong in: porn, religion & politics are the most obvious.”
Tech & Government
Following the innovation-focused State of the Union Address, Obama announced the Startup Investment Campaign, with Facebook, Intel, IBM, TECHStars and others all pledging their support for the initiative
Startup America. The White House is paying attention to what’s working – tech entrepreneurship.
Our friends at Mullen teamed up with Boston.com and Radian6 to showcase the top TV ads based on Twitter volume and sentiment. It’s a great way to see the real winners and losers from over 1/4 of a million tweets vs USA Today polls of a couple thousand people. Although the sentiment analysis is imperfect, this real-time view and measurement of ad impact is great to experience. You can see the aftermath of the engine at BrandBowl2011.com. You can also see my #brandbowl tweets reacting to the ads in real time.
Eminem was considered unofficial MVP for the BrandBowl. In addition to the Detroit/American anthem spot for Chrysler where he represents a powerful metaphor for redemption, Slim landed in a Lipton Brisk Iced Tea as a claymation character. That’s Brisk Baby!
PepsiCo’s Jill Beraud and Ann Mukherjee talk PepsiCo’s return to the Super Bowl with Doritos and PepsiMax User Generated Content this year ; “Crash the Super Bowl”
Here are the Top 10 Super Bowl ads with most Twitter pre-buzz–worth noting that several advertisers chose not to reveal their ads until they aired for the Superbowl. And we’ll be tracking other post-mortems for next week’s round-up.
AOL Acquires Huffington Post for $315m & appoints Arianna Huffington Editor-in-Chief. Long article, but worth the read as it shares a lot of ideas around the future of media including AOL’s 80:80:80 focus–80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. Also, at the end of this article All Things D discloses that the were in talks with AOL as well last year but stayed w/Newscorp’s Dow Jones.
Cause marketing is taking off. Peter Jackson raises $2 million to go after cause marketers at The Experience, a niche site where people who care deeply about a particular topic can share their experiences with others.
Facebook introduces a credibility score with new social commenting plugin
This post was inspired by a poll & roll of PepsiCo TV spots on AdAge (subscription required after a certain date). By curating these ads in one post I’m hoping to keep the content evergreen. Here are AdAge’s picks for best Super Bowl spots from PepsiCo of all time, along with a some light analysis of an arc you can find between the years, spots and various expressions of the brand. Which are your favs? Any missing? Pls respond with comments below:
In the News
- Find your keywords for monitoring social media. Like the best conversations Listening is one part brain, two parts heart
- After 77 years, P&G pulls the plug on day-time soap ad spend, invests instead in social media. Two observations: 1) took 77 years to decline where Social’s taken 5-years to build; 2) Social Gaming is the new Soap pwning daytime viewership with a larger audience than same daypart TV shows
- Rumor – Apple iPad 2 will ship by February with back & front camera, USB slot and anything else you need to jump in
- To Trend or Not to Trend – how Trends—as in Trending Terms—are measured on Twitter
- WikiLeaks war continued throughout week with anonymous hacktivists attacking Visa and Mastercard
- Former WikiLeaks members form spin-off site “Openleaks,” with more structure around who can obtain the goods