Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:
- Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
- Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
- NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
- Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
Here are the announcements and some related links:
Posted in apps, Digital Space, Google, Innovation, mobile, roundup, Tech, Trends
Tagged Android, Google, google wallet, mcommerce, nfc
I’m speaking on the state of Mobile Video for marketers today on a panel at AppNation in San Francisco. I hope to have a video of the panel to share later this week and in the meantime, wanted to share some of the public sources–in addition to custom data from syndicated research services–of information on this subject. When the only barrier to a market is speed we can have every confidence that Moore’s law will cure that issue.
Already Akamai reports Korea has the fastest Mobile internet connectivity averaging 17+mps speeds. As we heard from Jimmy Kim, CEO of Nexon in Korea, (19:19 timecode in video) “I have 70mbs dedicated to my home. When I come to the United States I go crazy looking for WiFi, dropped calls.” At these kind of speeds people know you’re lying when you say you got a dropped call. Imagine what that means to the richness of content available at that speed and higher. It means you can download an iPhone/Android screen optimized full-length movie in under 45 seconds. It means you can experience mid-core gaming with intense graphics and concurrent connectivity with others. It means a more satisfying, rich experience. And much, much more profitable as a result, btw.
Here are some the publicly available sources and if you haven’t done so already, I encourage you to invest an hour watching/listening to Mary Meeker’s overview presentation below:
- Cisco Global Mobile Video Report:
- KPMG’s Mary Meeker’s report:
Watch Jason Spero, Mary Meeker and Matt Murphy share their insights and data on Mobile Video–well worth the hour to watch:
- Rhythm Newmedia’s Q2 2010 report
- Kevin Shatzkamer of Cisco’s Q&A on Mobile Video
- Chris Barraclough’s Telco2.0 Mobile Video Overview for Operators
Seen anything else that should be included? Please add your sources to the comments below.
Posted in Digital Space, Google, mobile, roundup, Trends, Video
Tagged akamai, cisco, meeker, Mobile, movid, video
Illustrator: Gregory Nemec
I’m looking forward to hosting a great panel on Saturday, March 12 from 3-4pm at South By Southwest (SXSW) Interactive on the PepsiCo Plugged-In Stage in the Austin Convention Center called “Bubble or Bubbly” exploring the topic of froth in Tech valuations from a number of perspectives. We’ll look at root causes, lessons learned, success and horror stories, adaptive behaviors and some thoughts about how to navigate going forward. For marketers, these same questions have to be asked to evaluate bets in emerging platforms with an eye towards leveraging the innovators advantage and disrupting early and often. The panelists are some of the best in the world to address this subject:
Jason Calacanis Calacanis.com
Tony Conrad True Ventures
Kent Goldman First Round Capital
Charles Hudson SoftTech VC
Guy Kawasaki Garage Ventures
Lou Kerner Wedbush Securities
You can RSVP for this panel on Plancast and Like it on Facebook. Ask questions for this panel here or on Facebook. The most liked question by the crowd and by me will be asked on stage. Also, follow this post for updates and links.
Let’s get this party started!
Agencies will thrive in the future and survive the in-house plus commodity services migration path of marketers by developing capabilities allowing them to keep pace with consumers. They will apply these tools, skills and talents to generating superior insights, inspired manifestations and communications born from these insights and real-time responsiveness to the market reactions to them. We get there through Digital R&D and Experimentation. I think I can end the post here–that’s my belief, thesis and praxis. Looking forward to sharing how we live it over the coming posts. Credit to PepsiCo’s Bonin Bough for inspiring:
Paraphrasing a quote within: “We’re in a state in marketing where..we need to do more [digital R&D] experimentation. Any executive can have a gut reaction to a TV spot. You can argue that’s b/c they buy a lot of media but most likely its b/c they’re a consumer of advertising and have seen and experimented with a lot of spots. Executives across organizations don’t have that gut reaction to digital and social media. We need to know when you mix Chlorine and Benzine it explodes.”