Good spot from our creative department. Here’s what you run when you can’t spend $2.6m on a Super Bowl spot even if you want to…you bad mouth from the new medium in a truthful voice:
Category Archives: Entertainment
The Fox promotions machine was brilliant wrenching every ounce of value out of a declining medium during a writer’s strike. My sources tell me the most dvr-proof content includes live events–like the Super Bowl–and news (when it’s old you don’t need to record it). Still, let’s assume many people are using dvrs for replays, bio breaks and other conveniences. Before breaks and in those premium info-graphic areas Fox was promoting their www.myspace.com/superbowlads/ directory which was largely anemic during the game–you could find a lot more of these ads on youtube and other places as a result. Lost opportunity, but the promotional thinking was great.
But some of the best ads, IMHO, were the promotional bumpers for the Terminator, The Sarah Connor Chronicles, airing tonight on Fox. Consistent with the original debut of the campaign, the spots enter through the element of surprise. Gigantic info-graphic CGI footballbots provided blingy bumpers between the game and commercials. On the way out to commercial, recaps were accompanied by a “metallic” collosus that victory danced. During a couple of the breaks a classic Terminator leapt from behind the graphics to tackle and battle the footballbot. Surprising, entertaining and a little scary. And TiVo-proof. In the world of interruptive messages, this one did its job well: if you have to demand my attention with interruption, at least add some value.
I’m guessing that these “spots” cost about as much as the cheapo Dorritos efforts but got 10x the attention. And, none of the TV spot analysis seem to track these. Why? The future of mankind, if not the medium, is at stake here people. 🙂
I haven’t been able to find these bumpers in my searching. If you do, please post in the comments area below. In the meantime, here’s a promo spot that has equally good interruption and integration. Perhaps the revolution will be televised…
A couple of links, and an embed…
- My twitter stream of consciousness from during the game
- Bob Garfield’s vlog recap
- Twitter Bowl by Jeramiah
- Calacanis racism debate
- USA Today Polls
- The link Fox promoted all evening
Added: Neal Stewart recaps at the Denver Post
And a little ad that might appear if the player works–the secret spot from www.budbowl.com –if you can’t view it here, click the link, get through the age-gate and enter “1982” into the right hand sidebar to view a scatalogical wonder. Thanks DG for forwarding.
A Friday Milkshake snack:
Here are some links on the “I drink your milkshake. I drink it up!” meme catching fire online:
excerpt: Daniel Plainview, played by Daniel Day-Lewis, yells the line “I drink your milkshake!” in a pivotal scene from director Paul Thomas Anderson’s 2007 film There Will Be Blood. The quote has become an Internet catchphrase.
Check out the hilarious “how to use” article on NY Mag where the comments are as good as the original post:
happy weekend. sssschlrp. cheers! silva
Crispin’s done it again with www.whopperfreakout.com — a short film or long-form commercial weighing in at an entertaining, whopping 7.5 minutes and a reported670 calories and 39 grams of fat and 51 calories. What they’ve done again is open for debate, but at a minimum it’s another challenge to status quo creative thinking.
A summary of the good, the bad and the whatever: Continue reading
Here’s a quickie for anyone who loves music or wonders if there’s room for more entrants in the crowded search engine, music and entertainment space. Introducing songza, the brainchild of 23-year-old Aza Raskin, the president of Chicago-based software company Humanized, Inc., and the son of Apple Macintosh founder Jef Raskin. Over the course of a month, he and Humanized’s Web/Systems Architect Scott Robbin worked weekends to bring the idea to life. The site launched on November 8, 2007 and instantly generated significant buzz around the world. Like all good ideas, both the concept and design came to Aza while he was in the shower.
Props to Pilar for the collective intell.
Stimuli for the pure idea. Was hanging out with people who mater and watched “Return to Innocence” video by Enigma and struck by purity of its Idea. Die to experience to experience the mystical, forever truth. It’s a simple metaphor for the creative, ideation process expressed beautifully. Native acoustics with timeless imagery and idea. Here’s your moment of invigoration:
If you missed the Emmy’s the other night, no problem. There’s very little “appointment” or event TV you need to watch in real-time these days. The highlights are bound to find their way to your DVR or fav video sharing site, which for the enormous majority is YouTube (50% larger than the rest of the market combined according to HitWise). My favorite segment was the “Outstanding Writing for a Variety, Music or Comedy Program” which has benefited from a comedic one-upmanship year over year. It seems to bring out the best in the writers and transforms an expected boring roll-call into a piece of pop culutre. Would that we take all our mundane content and tasks and treat them so lovingly. Our audiences would reward us with top ratings, viewership and sharing as evidenced here:
Loved the Alberto Gonzales parody.
On September 18 Stella Artois released its latest international website. I can’t speak to the success metrics, but the strategy, thoughtful extensions and follow-through offer some best pracitces for site launches. Full disclosure: Real Branding leads Stella Artois digital marketing for Anhueser-Busch in the U.S., but has not been involved in the International efforts.
Filipino prisoners perform their version of Michael Jackson’s Thriller:
Description: “1,500 plus CPDRC inmates of the Cebu Provincial Detention and Rehabilitation Center, Cebu, Philippines at practice…” Over 1/2 a million views since posting 5 days ago. Nearly 1000 comments as of my visit with a wide range of reactions from “good on them” to “this is what taxes fund/this is rehabilitation?” to “should do more time for this.” My reaction: creepy on different levels mostly due to the context. Not just the orange suit-zombie conformance, but the suggested gang rape-event that must have been present in the Jackson video but I missed it outside of this context. Also, in a way, uplifting to see the political message expressed through a collaborative piece.
Credit Peter Kim from twitter stream.