This post presents the content and discusses the process in my journey to create the “This Can Change Everything” presentation for iMedia Breakthrough Summit on March 21, 2011. It was a 30-45 minute discussion where I covered So|Lo|Mo, Gamification, Maker-movement and Social CRM/Caring after a hat-tip to Moore’s & Metcalfe’s laws combined with the “People” coefficient. With an extra 15-minutes allowance, I may have added connected TVs as a potential “return to the Family Room” theme. Regardless, these themes are ones that I believe can change everything in the coming years.
Category Archives: Good
As we’re headed into the holidays we give a head-nod to the good, the less fortunate and some ways you can share your social and real capital to help others. Happy holidays.
- It’s good to be king. Autobiography inspiring a hollywood hit movie that out performed Tom Cruise, Prince of Persia & Percy Jackson in the box office, company flourishing and expanding, and now Mark Zuckerberg has been named Time Person of the Year 2010
- Facebook to offer Face Recognition for photo tagging to help users in tagging photos of friends – service to be rolled out gradually. If you want to see how controversial this feature is, be sure to check out Tim O’Rielly & John Battelle’s Web 2.0 Expo interview with Eric Schmidt as the latter sidesteps this debate.
- Turmoil around Yahoo’s Del.icio.us this week, with questions of it being shut down as it’s not a strategic fit for Yahoo! (TechCrunch)
- As the “sunsetting” news continues, it’s looking like Yahoo! may be killing something else as well – consumer confidence in them
A Time for Giving
- ‘Tis the season for goodwill towards your fellow being, and the 2010 Holiday Tweet Drive is well under way bringing toys and food to disadvantaged kids
- Founders of start-up SwipeGood believe that giving should be simple and constant, and what better way than to have the ability to give with every credit card purchase
- Giving is getting easier and the options are growing – check out these five different sites that make it easy to give back while socializing online http://bit.ly/frZRdK
- The average 13- to 17-year-old sends and receives 3,339 texts a month—more than 100 per day–according to Nielsen. Also revealing: decline in mobile voice and surge in popularity of text messaging across all demos.
- Starbucks launches 1st major LBS campaign using SMS – not just for smartphones, no app required
- Social Media now more popular than E-mail on mobile devices – not entirely shocking news as we all want, and need at times, instant gratification
- Interesting article on a Web 1.0 metric, according to Fast Company Twitter beating Facebook’s click-through rate – report
- Involver closes $8 million Series C for its social media marketing platform
- Causes Raises Another $9 Million To Help Spread Philanthropy Online
- The battle for the social web – Facebook enlists Bing in another round against Google
- McDonald’s bets the Farm(ville) on social – a first-of-its-kind campaign for the brand
- Oakley scores est $14m in paid media value for real-time Chile miner pr/mktg coup
- Google’s financial homerun silences fears of erosion of ad revenue to Facebook
- Google stepping up local – Marissa Mayer checks in to new location and local role within company
Quotable–tweet of the week:
“Old Spice campaign has jumped the horse. (vid)” via @danielstein
Don’t know if you caught Google.com homepage today. They turned it black to bring awareness to Earth Hour, an initiative for “lights out” from 8-9pm on 3/29/08 in honor of energy conservation. Couple of thoughts on this: 1) causes are the new black for brands; 2) changing the background on web pages has worked since 1994; more should try this sparingly when right–easy hack and says more than a headline; 3) Google has a call for action to submit your cause for their homepage… international causes should get crackin’.
Along with a lot to be thankful for, 2007 was a year of great loss as well.
On the agency side, Jon Barkan of GCI, a dear friend–anyone who spent time with him considered Jon in these ranks–passed away suddenly, leaving his wife and three children whom he adored. You can see the joy he created from comments added to his last post on Jon’s blog: Blogger: The Barkan Dawg – Post a Comment
Country Crock has teamed up with HD Greetings to deliver a simple message: spread the joy during the holidays by sending a custom video ecard and share a story to feed a family. For each story shared on Country Crock’s website, they donate a meal to Second Harvest. The ecard includes a pan around a stylized 3D hearth into which you can upload your own picture, choose your own music and play a message from Amy Grant supporting the cause. Take five minutes to make the holiday brighter for someone you don’t know.
Every so often a person of great vision comes along to expose big truths and make the world a better place in the process. Michael Jackson, sometimes known as the Bard of Beer or from the PBS TV series of his naming, The Beer Hunter, was one of these and we lost him last Thursday at the age of 65. In what seems like too short of a life, he lived it more richly, intensely, truly than most can hope. Continue reading