Category Archives: Google

Weekly Recaps 5/30/2011

Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:

  1. Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
  2. Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
  3. NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
  4. Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
Here are the announcements and some related links:
Related: “Why would you buy an Android phone anywhere but Amazon?” Includes HTC Inspire for $30 w/contract.
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Weekly Round-Up 5/9/11

Social|Local|Mobile –SoLoMo

  • Groupon’s fast ascension to establish and lead the deals space is challenged with the introduction of Facebook Deals and other established incumbent entrants such as Yahoo! And AT&T Interactive.  Where Groupon has to rely on paid acquisition for new email and socialgraph distribution to drive demand and activation, Facebook Deals owns those channels for 600mm worldwide. Hard to compete with “free” or sunk costs. Other Incumbents like Yahoo! And AT&T Interactive can leverage sophisticated email marketing intellectual property and systems along with other forms of communications and relationships built into their existing businesses.
  • Here’s how Facebook’s thinking about deals—something between friends
  • Facebook begins paying users to watch advertisements because of low banner click-through rates.
  • Today, 17% of mobile users are using location-based apps, or 70mm+ of projected 2011 smartphone & tablet users.  Half of these people are concerned about privacy, but can these be mitigated by greater transparency, utility and even value-exchange dynamics we’re seeing from the deals space?

BTW, note how the linked article decries “only 17%” using LBS–it’s amazing that nearly 20% of an enormous installed base are already here and growing. New behaviors and media used to take decades, then years and now months to create. Little perspective.

  • R/GA’s Richard Ting weighs in on the cleverly named “New Social Media Splinternet”—while we’re big fans of Richard’s thinking, we respectfully disagree about holding off on experimentation with emerging platforms or that marketers lost their shirts as some platforms failed to emerge to scale. Ping us if you’d like to see our applied strategies for evaluating emerging media and its fit for your brand, strategy and objectives
  • Social-Loco 2011conference was in town last week. We’ll work on a more comprehensive recap shortly, and in the meantime, here are slides used to frame one of the great panels from the day:

In Other News: Apple

Fitness

  • Make sure to turn it up a notch on your next run.  According to both Medincine & Science in Sports & Exercise and Ultimate Bootcamp, sprinting burns more fat than running longer–fits the theme from fast-spaces to fast companies to leaner start-ups; super performance is built into speed.

State of Mobile Video-Research Round-Up

I’m speaking on the state of Mobile Video for marketers today on a panel at AppNation in San Francisco. I hope to have a video of the panel to share later this week and in the meantime, wanted to share some of the public sources–in addition to  custom data from syndicated research services–of information on this subject. When the only barrier to a market is speed we can have every confidence that Moore’s law will cure that issue.

Already Akamai reports Korea has the fastest Mobile internet connectivity averaging 17+mps speeds. As we heard from Jimmy Kim, CEO of Nexon in Korea, (19:19 timecode in video) “I have 70mbs dedicated to my home. When I come to the United States I go crazy looking for WiFi, dropped calls.” At these kind of speeds people know you’re lying when you say you got a dropped call. Imagine what that means to the richness of content available at that speed and higher. It means you can download an iPhone/Android screen optimized full-length movie in under 45 seconds. It means you can experience mid-core gaming with intense graphics and concurrent connectivity with others. It means a more satisfying, rich experience. And much, much more profitable as a result, btw.

Here are some the publicly available sources and if you haven’t done so already, I encourage you to invest an hour watching/listening to Mary Meeker’s overview presentation below:

Embedable reports:
  • Cisco Global Mobile Video Report:
  • KPMG’s Mary Meeker’s report:

Watch Jason Spero, Mary Meeker and Matt Murphy share their insights and data on Mobile Video–well worth the hour to watch:

  • Rhythm Newmedia’s Q2 2010 report
  • Kevin Shatzkamer of Cisco’s Q&A on Mobile Video
  • Chris Barraclough’s Telco2.0 Mobile Video Overview for Operators

Seen anything else that should be included? Please add your sources to the comments below.

Weekly Round-Up 4/25/11

Apps and Tablets

  • AppNation Conference hits San Francisco this week, April 27-28 at the Moscone center. Register now at AppNationConf.com Here’s a preview & taste of why this is such a big deal:

  • Like the smart phone, tablets are slowly but surely being integrated into everyday life.  We use them to watch movies, read books, and order a meal?  Massachusetts Institute of Technology dropout, Rajat Suri thinks that with his E La Carte we will all be doing just that.

Social Media

Global Social Gaming Overview

Two weeks ago, at AdTech, we presented a comprehensive overview of Social Gaming in the US.  The presentation was featured as a “Presentation of the Day” and Tim Chang of Norwest Venture Partners believes this may be the most current and comprehensive snapshot of the industry available today. You can also view the slides synchronized with the AdTech audio on Youtube.

Here It Comes-Android’s Undeniable Growth

Lots of theories buzzing around about Android’s growth, from carrier advertising to economic realities in developing countries, but the data is undeniable: mobile is a two-horse race and Android is just getting started. You can see the numbers (chart to the left) but there’s nothing as powerful as watching through time-lapsed visualization. Here’s a video Google released visualizing phone activations around the world. In fact, some of the spikes you’ll see in traffic come from Motorola’s Droid release in November of 2009 to support the first argument driving adoption.

FWIW, I have nearly all iOS (Apple) devices from ipods and ipads to laptops and desktops around our house. But I keep my mobile Android to keep a close eye on how the OS is driving parity in many areas with iOS and exceeding it in many other areas you’d imagine Google would win in, like visual/speech-to-text/barcode/text/you-name-it search & navigation. As you prioritize market entry in mobile you can’t count out Android. I’ll go as far to preduct that in 6-12 the platform will lead development conversations. What do you think?

Weekly Round-Up 12/13/10

In the News

  • Find your keywords for monitoring social media. Like the best conversations Listening is one part brain, two parts heart
  • After 77 years, P&G pulls the plug on day-time soap ad spend, invests instead in social media. Two observations: 1) took 77 years to decline where Social’s taken 5-years to build; 2) Social Gaming is the new Soap pwning daytime viewership with a larger audience than same daypart TV shows
  • Rumor – Apple iPad 2 will ship by February with back & front camera, USB slot and anything else you need to jump in
  • To Trend or Not to Trend – how Trends—as in Trending Terms—are measured on Twitter

WikiLeaks

  • WikiLeaks war continued throughout week with anonymous hacktivists attacking Visa and Mastercard
  • Former WikiLeaks members form spin-off site “Openleaks,” with more structure around who can obtain the goods

Google

Google Plays Most Valuable Real Estate

Most Valued Placement

To support the new Android smartphone, the Nexus S, Google is deploying a number of winning tactics from its release of NexusOne. Most evident is the homepage placement below the Google one-bar–what many call the most valuable real estate online due to its reach, frequency and scarcity in use. Other support includes a new marketing campaign and in-store push at Best Buy (where I’ll probably be picking up mine) and bundling it with a new OS code-named “Gingerbread.” We can assume the new push comes with a robust push on Search and YouTube. For low cost-recruitment over owned media, it’s good to be Google.

Weekly Round-Up 11/15/10

The big news from last week: We’re joining forces with Schawk!’s Anthem strategic brand services to lead the charge for digital in North America for this global, public independent company.

Other Things Digital

Mobile

Google

Cheers!

Weekly Round-Up 11/01/10

Geo-Location

Social

Mobile

Google news – Expedia, Travelocity say Google has crossed the “creepy line”

 

Weekly Round-Up 10/11/10

Weekly links round-up:

Real-Time

Expect a consistent flow of activity around this theme in the next month. To kick things off, enjoy this “easter-egg” hidden presentation from Google’s Marissa Mayer on “The Need for Speed” from a consumer satisfaction/reality perspective.

Android

Qualcomm launches augmented reality SDK in beta form, ready to rock your Android devices

Apple

Facebook

Social Media

Other News–Crowdsourcing