To support the new Android smartphone, the Nexus S, Google is deploying a number of winning tactics from its release of NexusOne. Most evident is the homepage placement below the Google one-bar–what many call the most valuable real estate online due to its reach, frequency and scarcity in use. Other support includes a new marketing campaign and in-store push at Best Buy (where I’ll probably be picking up mine) and bundling it with a new OS code-named “Gingerbread.” We can assume the new push comes with a robust push on Search and YouTube. For low cost-recruitment over owned media, it’s good to be Google.
Category Archives: mobile
In the check-ins space trade media casts Foursquare and Gowall as archrivals, in spite of principals from each service downplaying the competition. Both will compete for marketing dollars to be sure, but each consider their platform a departure from the others in focus, with Foursquare focusing on rewards and game mechanics and Gowalla emphasizing the discovery/touring experience. Gowalla further punctuated this point by integrating Foursquare into its latest release. This is a great move and should be directional advice for anyone in the space. By building great APIs Foursquare has advanced its role and value in the ecosystem as a platform. With Gowalla they get greater distribution and metadata passed back to its services on what consumers want. Gowalla also has APIs and it was only a matter of time before a third party integrated the two services into a mash-up app. Already, forward-thinking services like Geotoko are providing one-stop anaylitics and services for Foursquare and Gowalla. In the web2.0 space it’s smart to move quickly on the buy/build/borrow decision towards the goal of offering greatest utility.
Here’s a quick video with Andy Ellwood from Gowalla when he dropped into Real Branding back in July during the GeoLoco conference sharing their focus on utility, user experience and the social benefits of sharing those with friends and your networks:
We believe the geo-location space and services are nascent and that it is very early days. It’s great that we’ve got so many smart & dedicated resources working on winning solutions for consumers and ultimately marketers. That’s why I believe there’s a bigger story here than simply one versus another slugging it out for a single-winner scenario. Stay tuned.
The big news from last week: We’re joining forces with Schawk!’s Anthem strategic brand services to lead the charge for digital in North America for this global, public independent company.
Other Things Digital
- The once mighty search engine – Ask.com: The End of An Era of Search
- AOL keeps moving, and unveils “Project Phoenix,” its new webmail app
- Facebook has its own email news today too.
- Interesting statistics measuring consumer sentiment on international calling services and providers. Survey says: Men more likely than women to use Skype or mobile VoIP apps
- The phone call – it’s not dead yet, but it’s on the serious decline
- Good compendium of Google Interview questions that may be insightful for any recruitment process:
- Spreading the holiday cheer! TechCrunch – Google Spreads Free Holiday WiFi Beyond Virgin to AirTran and Delta This Year
- I’ll be speaking on the Geo-Location Marketing panel at adTech NY this week. Look for hashtag/link curation and notes in next week’s round-up.
- We’ll also be covering Geo-Location in the periodic Marketer’s Podcast hosted by our friends at Engauge. You can listen to the last one we did in July here.
- Sephora smelt it, Blippy dealt it – Fragrance retailer takes shopping social
- Following in the steps of sites like Groupon – Walmart taps Facebook, launches CrowdSaver social shopping app
- The Business Guide to Facebook Part 2: From E-Commerce to F-Commerce
- Ten tips for those that still aren’t using YouTube
- 8 Social Media Trends and 22 Tools from Robert Scoble’s keynote speech
- Plenty of signs there’s a Playstation phone coming, built on Android. Gaming cred is a way into the smartphone market.
- PayPal Beats Google Checkout To The Local Payments Market But Will It Work? (TCTV)
- Mashable Awards – Top 5 location based apps
- Starbucks has seen success with it’s Starbucks Card Mobile payment pilot program – stores in New York now accepting mobile payments
Google news – Expedia, Travelocity say Google has crossed the “creepy line”
- The average 13- to 17-year-old sends and receives 3,339 texts a month—more than 100 per day–according to Nielsen. Also revealing: decline in mobile voice and surge in popularity of text messaging across all demos.
- Starbucks launches 1st major LBS campaign using SMS – not just for smartphones, no app required
- Social Media now more popular than E-mail on mobile devices – not entirely shocking news as we all want, and need at times, instant gratification
- Interesting article on a Web 1.0 metric, according to Fast Company Twitter beating Facebook’s click-through rate – report
- Involver closes $8 million Series C for its social media marketing platform
- Causes Raises Another $9 Million To Help Spread Philanthropy Online
- The battle for the social web – Facebook enlists Bing in another round against Google
- McDonald’s bets the Farm(ville) on social – a first-of-its-kind campaign for the brand
- Oakley scores est $14m in paid media value for real-time Chile miner pr/mktg coup
- Google’s financial homerun silences fears of erosion of ad revenue to Facebook
- Google stepping up local – Marissa Mayer checks in to new location and local role within company
Quotable–tweet of the week:
“Old Spice campaign has jumped the horse. (vid)” via @danielstein