Lots of theories buzzing around about Android’s growth, from carrier advertising to economic realities in developing countries, but the data is undeniable: mobile is a two-horse race and Android is just getting started. You can see the numbers (chart to the left) but there’s nothing as powerful as watching through time-lapsed visualization. Here’s a video Google released visualizing phone activations around the world. In fact, some of the spikes you’ll see in traffic come from Motorola’s Droid release in November of 2009 to support the first argument driving adoption.
FWIW, I have nearly all iOS (Apple) devices from ipods and ipads to laptops and desktops around our house. But I keep my mobile Android to keep a close eye on how the OS is driving parity in many areas with iOS and exceeding it in many other areas you’d imagine Google would win in, like visual/speech-to-text/barcode/text/you-name-it search & navigation. As you prioritize market entry in mobile you can’t count out Android. I’ll go as far to preduct that in 6-12 the platform will lead development conversations. What do you think?
Working on card-sorting SXSW interactive events is a bit of an art. In attempt to put some more science as well as to crowd-source some of the places I should be, I’ve turned to a couple of cloud-based tools. Plancast is a great social event tool that will likely be a breakout at SXSW this year in part due to its relevance for event-goers. It’s incredibly useful and plays nice with all your desktop, enterprise and mobile calendars. You can subscribe to my plans and see what plans my friends have as a way of prioritizing and planning connections. It’s discovery, serendipity and choice-meets-chance in an app.
I’ve also married plans that seem interesting with a Google calendar to see how over committed I am along with what events I’ll prioritize when I bounce from one to another. Here’s a handy peek at that Google calendar which should link to a live version of my plans:
Google Calendar of SXSW Plans, Agenda Format
Are you going or have had to organize similar complexity at an event with overlapping tracks. Have you found a better way to organize, prioritize and curate?
Look forward to your thoughts in the comments below.
Agencies will thrive in the future and survive the in-house plus commodity services migration path of marketers by developing capabilities allowing them to keep pace with consumers. They will apply these tools, skills and talents to generating superior insights, inspired manifestations and communications born from these insights and real-time responsiveness to the market reactions to them. We get there through Digital R&D and Experimentation. I think I can end the post here–that’s my belief, thesis and praxis. Looking forward to sharing how we live it over the coming posts. Credit to PepsiCo’s Bonin Bough for inspiring:
Paraphrasing a quote within: “We’re in a state in marketing where..we need to do more [digital R&D] experimentation. Any executive can have a gut reaction to a TV spot. You can argue that’s b/c they buy a lot of media but most likely its b/c they’re a consumer of advertising and have seen and experimented with a lot of spots. Executives across organizations don’t have that gut reaction to digital and social media. We need to know when you mix Chlorine and Benzine it explodes.”
Quotable–tweet of the week:
“Old Spice campaign has jumped the horse. (vid)” via @danielstein
We’re curating a lot of thoughts on the implications of Real-Time principles for marketers. We believe that the dynamics of Real-Time are compelling, fundamental and enduring-enough to change the marketing playbook–not just in digital, although it’s a key driver of consumer behaviors, adoption and expectations–but in all channels and disciplines. Stay tuned for more on this topic in the coming months. In the meantime, one window into Real-Time dynamics is presented by Marissa Mayer of Google via this TechCruch.TV interview and the O’Reilly’s Web2.0 presentation below:
Here’s the O’Reilly presentation on the need for speed:
Marissa Mayers on Real-Time Search