Category Archives: roundup

Weekly Round-up 4/11/11

Returning to weekly round-ups to recap curation of last week’s activities in Digital Marketing:

Conference Roll-up

  • Web 2.0 Expo: “Lessons Learned Launching Dozens of Brand on Twitter”.  Key take away: content is essential and active management gives you the super fresh content a brand needs to rise to the top.
  • What do you think can change everything?  After interviewing dozens of smart people and analyzing over 100 2011-trends predictions, I distilled my thoughts into this presentation for iMedia Breakthrough: “This Can Change Everything.”
  • AdAge Digital top tweets:  75 tweets of impressions from AdAge Digital NY Conference
  • See us at adtech San Francisco presenting an overview for brands in Social Gaming. Joining this session bringing a full range of international and brand perspectives will be Jimmy Kim from Nexon in Korea, Tim Chang from Norwest Venture Partners and Kimberly Kyaw from Toyota.

Marketing Trends

Social Media

  • Facebook updates iPhone app to allow you to see friend’s locations and event check-ins on a map view. An obvious but meaningful development.

Change Everything

This post presents the content and discusses the process in my journey to create the “This Can Change Everything” presentation for iMedia Breakthrough Summit on March 21, 2011. It was a 30-45 minute discussion where I covered So|Lo|Mo, Gamification, Maker-movement and Social CRM/Caring after a hat-tip to Moore’s & Metcalfe’s laws combined with the “People” coefficient. With an extra 15-minutes allowance, I may have added connected TVs as a potential “return to the Family Room” theme. Regardless, these themes are ones that I believe can change everything in the coming years.
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Bubble or Bubbly Panel Recap

We had a great visit to Austin for SXSWi 2011 and will dedicate the next few posts to recaps. Here is the video from our “Bubble or Bubbly” panel, where we put Angels/VCs and an Analyst on the spot about the nature of our current early-stage, venture, talent and potentially market froth.

There was lively and thoughtful debate about where we are, some notable differences from the dot-com bubble–low cost to start, ease of marketing and launching, real revenues, etc.–as well as about how to approach a frothy market. Please comment below or on YouTube with your reactions.

Special thanks to all the panelists for their generosity of time, knowledge, humor and spirit:

Jason Calacanis Calacanis.com

Tony Conrad True Ventures

Kent Goldman First Round Capital

Charles Hudson SoftTech VC

Enchantment Going Up

Guy Kawasaki Garage Ventures

@loukerner

Lou Kerner Wedbush Securities

Here It Comes-Android’s Undeniable Growth

Lots of theories buzzing around about Android’s growth, from carrier advertising to economic realities in developing countries, but the data is undeniable: mobile is a two-horse race and Android is just getting started. You can see the numbers (chart to the left) but there’s nothing as powerful as watching through time-lapsed visualization. Here’s a video Google released visualizing phone activations around the world. In fact, some of the spikes you’ll see in traffic come from Motorola’s Droid release in November of 2009 to support the first argument driving adoption.

FWIW, I have nearly all iOS (Apple) devices from ipods and ipads to laptops and desktops around our house. But I keep my mobile Android to keep a close eye on how the OS is driving parity in many areas with iOS and exceeding it in many other areas you’d imagine Google would win in, like visual/speech-to-text/barcode/text/you-name-it search & navigation. As you prioritize market entry in mobile you can’t count out Android. I’ll go as far to preduct that in 6-12 the platform will lead development conversations. What do you think?

Weekly Round-Up 2/14/11

Happy Valentines Day. Last week we talked Egypt, Huffpo and Superbowl. These topics and a few more made the round-up. Here’s an assortment of sweet moments to chew on from the past week:

An alternative take on the role of tech in revolution: People, not things, are the tools of revolution – Thesis-Twitter and Facebook are indeed useful tools, but they are not essential why a revolution succeeds

Pandora gets going on path to IPO and files a registration statement on Form S-1 with the Securities and Exchange Commission

RIP Guitar Hero. Activision cancels game that was in development for 2011 after significant industry wide declines in console business overall as well as in the music game business

Groupon gets a “clue-pon” and axes controversial ad campaign in response to Super Bowl spot criticism. I commented on an AdAge article about this development–what do you think?

With so much instant, mobile access to online deals and metadata around products and locations is loyalty to brands is taking a beating? We’ve heard perfect pricing predictions, but will apps kill brand loyalty?

In Digital Era, music spotters feed a machine – As the major record labels shrink, Shazam and other start-ups are thriving by offering people new ways to discover and listen to music.

Rumor mill: Apple reportedly exploring introducing a smaller, cheaper iPhone model

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Weekly Round-up 2/07/11

Christians protecting Muslims during their prayers #jan25

Following Egypt

Despite an Internet blackout, Egyptians still got their word out by combining Google’s speech-to-text recognition and Twitter’s hashtagging

For greater texture about the environment in which they’re doing this, World News blogs on the state of reporting in an uprising. And Wired covers tech at ground-zero in Tahrir Square.

Al Jazeera, who’s been covering developments in Egypt, launched Twitter and Meetup Campaigns to bring broadcast to U.S.

Social Media was key in Egypt and Tunisia for expression and assembly. The question arises then, under a totalitarian, repressive regime – Is Facebook a human right?

AdWeek's "K Cole's Day in a Nutshell"

You’ve probably heard about Kenneth Cole’s poor judgment on Twitter that fueled an appropriate storm of backlash. Here is the top 10 list of parody tweets in response. My tweet take: “this really seems basic, but there are some conversations marketers just don’t belong in: porn, religion & politics are the most obvious.”

Tech & Government

Following the innovation-focused State of the Union Address, Obama announced the Startup Investment Campaign, with Facebook, Intel, IBM, TECHStars and others all pledging their support for the initiative

Startup America. The White House is paying attention to what’s working – tech entrepreneurship.

Super Bowl

BrandBowl2011 Ad Scores

Our friends at Mullen teamed up with Boston.com and Radian6 to showcase the top TV ads based on Twitter volume and sentiment. It’s a great way to see the real winners and losers from over 1/4 of a million tweets vs USA Today polls of a couple thousand people. Although the sentiment analysis is imperfect, this real-time view and measurement of ad impact is great to experience. You can see the aftermath of the engine at BrandBowl2011.com. You can also see my #brandbowl tweets reacting to the ads in real time.

Catch all the marketer Superbowl spots at AdAge. And you can find all the spots including Hollywood trailers with ratings on Fox’s round-up site.

Eminem was considered unofficial MVP for the BrandBowl. In addition to the Detroit/American anthem spot for Chrysler where he represents a powerful metaphor for redemption,  Slim landed in a Lipton Brisk Iced Tea as a claymation character. That’s Brisk Baby!

PepsiCo’s Jill Beraud and Ann Mukherjee talk PepsiCo’s return to the Super Bowl with Doritos and PepsiMax User Generated Content this year ; “Crash the Super Bowl

Here are the Top 10 Super Bowl ads with most Twitter pre-buzz–worth noting that several advertisers chose not to reveal their ads until they aired for the Superbowl. And we’ll be tracking other post-mortems for next week’s round-up.

Other News

AOL Acquires Huffington Post for $315m & appoints Arianna Huffington Editor-in-Chief. Long article, but worth the read as it shares a lot of ideas around the future of media including AOL’s 80:80:80 focus–80% of domestic spending is done by women, 80% of commerce happens locally and 80% of considered purchases are driven by influencers. Also, at the end of this article All Things D discloses that the were in talks with AOL as well last year but stayed w/Newscorp’s Dow Jones.

Cause marketing is taking off. Peter Jackson raises $2 million to go after cause marketers at The Experience, a niche site where people who care deeply about a particular topic can share their experiences with others.

Facebook introduces a credibility score with new social commenting plugin

Weekly Round-up 1/31/2011

Superbowl

  • Salesforce.com buys ads around the Super Bowl halftime, for animated commercials that were developed with help from will.i.am
  • Twitter launches Visa-sponsored Super Bowl microsite, aggregating all the chatter about the Super Bowl into one webpage
  • Auto ads to make a Super Bowl comeback, signaling optimism as the automotive industry appears to be buying the most commercial time of any advertiser category during the game
  • I’ll be adding other round-ups of historical Superbowl spots by popular categories on this blog in the coming week. In the meantime, feel free to pop by the PepsiCo round-up from last week and weigh in on your fav there or nominate one for consideration

Facebook:

Speaking of Valuations…

Cyber Uprisings

  • Following in Tunisia’s footsteps, Massive Egyptian protests powered by YouTube, Twitter, Facebook, Twitpic (Pics, Videos, Updates
  • Egypt cuts off Internet access – the country’s government has gone beyond just blocking social media sites FB and Twitter in their effort to squash communication amongst protestors

Super Bowl Ad Round-Ups: PepsiCo

This post was inspired by a poll & roll of PepsiCo TV spots on AdAge (subscription required after a certain date). By curating these ads in one post I’m hoping to keep the content evergreen. Here are AdAge’s picks for best Super Bowl spots from PepsiCo of all time, along with a some light analysis of an arc you can find between the years, spots and various expressions of the brand. Which are your favs? Any missing? Pls respond with comments below:

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Weekly Round Up 1/24/11

Social Gaming News

  • Analyst Speak – Where is Social Gaming headed in 2011? SG sector should look beyond Facebook for more players
  • Driven by an increase in advertising, Social Gaming market expected to hit $1 billion this year, eMarketer reports–btw, speaking with players beyond the U.S. I believe eMarketer are sandbagging this number. Revenues in Asia alone eclipse this projection and Valley analysts have already guesstimated >$1 billion in virtual goods revenues within privately-held, pre-IPO SocialGaming companies.

Social Commerce

  • After a daily deal selling Amazon gift cards, Living Social establishes itself as a serious Groupon rival
  • Another way to get in on a daily deal – Google to launch Group Offers, the search giant’s Groupon competitor

Apple Bites

  • Some perspective on Apple reported numbers: on pace to sell 65 million iPhones for >$40 billion, or 40%, of revenue this year
  • Teaser for the February 10th launch – Verizon launches first iPhone 4 commercial on YouTube
  • High Ground: Apple maintains its well-lit Apps Store curator position by denying Playboy a place in its storefront
  • And more for bookmarking along with well wishes, Steve Jobs took his second Leave of Absence as CEO of Apple in the past two years to focus on his health. As the architect of the greatest corporate recovery in history, let’s hope his personal recovery is as successful.

Other Moves

  • Larry Page to assume CEO role replacing Eric Schmidt as CEO on April 4
  • Amazon broadens their market for video-on-demand service, as the company acquires LoveFilm, the Netflix of Europe

Recaps for weeks of 1/10 and 1/17

Predictions for 2011

If you have a good prediction or round-up article for 2011/2010 please add to comments below. Here are some of the good ones I’ve read:

Mergers, Acquisitions, Funding & IPO Talk

Twitter & Culture