In the News
- Find your keywords for monitoring social media. Like the best conversations Listening is one part brain, two parts heart
- After 77 years, P&G pulls the plug on day-time soap ad spend, invests instead in social media. Two observations: 1) took 77 years to decline where Social’s taken 5-years to build; 2) Social Gaming is the new Soap pwning daytime viewership with a larger audience than same daypart TV shows
- Rumor – Apple iPad 2 will ship by February with back & front camera, USB slot and anything else you need to jump in
- To Trend or Not to Trend – how Trends—as in Trending Terms—are measured on Twitter
- WikiLeaks war continued throughout week with anonymous hacktivists attacking Visa and Mastercard
- Former WikiLeaks members form spin-off site “Openleaks,” with more structure around who can obtain the goods
To support the new Android smartphone, the Nexus S, Google is deploying a number of winning tactics from its release of NexusOne. Most evident is the homepage placement below the Google one-bar–what many call the most valuable real estate online due to its reach, frequency and scarcity in use. Other support includes a new marketing campaign and in-store push at Best Buy (where I’ll probably be picking up mine) and bundling it with a new OS code-named “Gingerbread.” We can assume the new push comes with a robust push on Search and YouTube. For low cost-recruitment over owned media, it’s good to be Google.
The big news around the Real Branding water coolers and wikis is Adobe and Google’s announcement about searchable Flash. The subhead is that all text within your Flash files will now be read by Search–it doesn’t currently include images, flash videos or fed content such as xml files, but may soon enough. I don’t use this space often to geek out about platform applications, but this is huge news.
For years we’ve had to manually insert tactics to inform the search cloud what we were doing in our Flash engagements and elements to prove relevance and earn natural placement. Think of Search like army ants scouring the land for food, devouring all living organisms in its path. To the search ants, Flash was pretty much dead, at best something to explore on its surface.
When you combine the richness of Flash communications with the reference ability of search and the sharing influence of widgets and applications to be shared you change the potential reach of your message.
We’ll watch closely to see how Search absorbs and prioritizes all this new content and different behaviors. We may be closer to a concrete engagement measure than ever to evaluate the benefit of engagement on desired actions and goals. I think we’ll find both influence and amplification for services, brands and entertainment the outcome of these announcements. To learn more about what’s in and out in Google’s crawling activity, check out this Q&A with their software engineers.
Last week I wrote about how I pipe tweats, posts and links from one space to another with greater efficiency thanks to the magic of rss/widgets. I’m not a coder and pretty much learn by tips from others or trying things out. One of the concerns I’ve had is that when I make a twitter post, if I’m not following my account I miss people responding via the @marksilva convention. How do you track and capture all these?
I found a pretty cool way that I might add to a sidebar here (have to consider if utility is of value). Using the awesome Terraminds twitter search engine, I simply search on @marksilva and now have an RSS feed from these results. Anyone can subscribe to it. I’ve created an area of my Flock browser sidebar to subscribe to top folks I follow, which means I get a message-board like conversation that has the original post and all responses embedded as well.
If you know a better way to do this short of scripting/coding, please share below. Cheers! silva
Here’s a quickie for anyone who loves music or wonders if there’s room for more entrants in the crowded search engine, music and entertainment space. Introducing songza, the brainchild of 23-year-old Aza Raskin, the president of Chicago-based software company Humanized, Inc., and the son of Apple Macintosh founder Jef Raskin. Over the course of a month, he and Humanized’s Web/Systems Architect Scott Robbin worked weekends to bring the idea to life. The site launched on November 8, 2007 and instantly generated significant buzz around the world. Like all good ideas, both the concept and design came to Aza while he was in the shower.
Props to Pilar for the collective intell.
New report by iProspect and Jupiter titled Social Networking User Behavior Study (April 2007) is a must-read for all marketers and their agencies. Thanks to Paul Walker for posting on his blog. Continue reading