Category Archives: Social Gaming

Weekly Round-Up 4/25/11

Apps and Tablets

  • AppNation Conference hits San Francisco this week, April 27-28 at the Moscone center. Register now at AppNationConf.com Here’s a preview & taste of why this is such a big deal:

  • Like the smart phone, tablets are slowly but surely being integrated into everyday life.  We use them to watch movies, read books, and order a meal?  Massachusetts Institute of Technology dropout, Rajat Suri thinks that with his E La Carte we will all be doing just that.

Social Media

Global Social Gaming Overview

Two weeks ago, at AdTech, we presented a comprehensive overview of Social Gaming in the US.  The presentation was featured as a “Presentation of the Day” and Tim Chang of Norwest Venture Partners believes this may be the most current and comprehensive snapshot of the industry available today. You can also view the slides synchronized with the AdTech audio on Youtube.

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Global Social Gaming Overview

On Tuesday April 12 we presented a sweeping overview of Social Gaming from its scope, scale and size in the US to the development of this space around the world. We shared how marketers can engage consumers in the space and wrapped with some informative case studies by Toyota. Some impressions, slides, video and links follow. Continue reading

Weekly Round-Up 9/27/10

Apps:

In case you missed it, some breaking numbers and general overview of the state of an AppNation–Apps ecosystem .

Social Mission

Soon, all brands will have clearly articulated social missions as part of their go-to-market strategy. Join our experiment in Social Missions and take a close look at the leading corporate example in scale, vision and implementation, Pepsi Refresh.

Location based

Geolocation space is the one to watch right now, as impact, device-counts, networks, meta-data, distribution and applications continue to grow: – 5 Important New Trends in Location

Facebook

Smart critical review of new movie, The Social Network = Hollywood’s inferiority, fear & awe for Silicon Valley projected on a cold (& fictional) Zuckerberg

Social Gaming

Advertising virtually absent from Social Gaming at Gamer Confab – 225mm Monthly Average Users (MAUs) for Zynga alone need engagement. Good follow-up to last week’s round-up w/posts on Playdom and SocialGaming; more soon on our take on the space for markters.

Twitter

Confirmed: Twitter to Launch Real-Time Analytics Dashboard, for Free!

Other

Cable TV model has only “several years” left, says Verizon CEO

Weekly Round-Up 9/20/10

appnationApps/Mobile: Perhaps in honor of Drew Ianni’s successfully launching the AppNation Conference/Empire September 13-14 in San Francisco, it seems like most of the round-up is flavored with Mobile/Apps news, even in those that relate to Acquisitions, Apple and Facebook. Here are some App-related news inspired by the event:

Faux FB Phoney Facebook:

Apple

Social Media

Killer Apps:

Playdom enters the Magic Kingdom (part 2)

Last week Playdom’s acquisition by Disney closed. This week we spoke with Ben Chen, Head of Sales at Playdom, about SocialGaming’s mass adoption and future along with how brands can capitalize on the reallocation of consumer time in this space. To dimensionalize the opportunity briefly, with 45-minutes+ average engagement time, 100m US and UK players (over 200mm worldwide), and some early evidence that SocialGaming dynamics can change offline behaviors, this is a space marketers need to understand. Farmville, the first SocialGaming blockbuster, earns over 17.5 millon daily average users (DAUs)–only football, Obama interviews and a handful of other TV shows can garner that level of viewership–while delivering the kind of revenue that would put it on the top of Hollywood’s box office charts. To punctuate further, the 2010 Emmy’s earned 13.5 mm viewers and topped that week’s viewership charts. So think TV scale, Hollywood revenues and Gaming/Facebook levels of time and engagement.

Some additional data points:

Here’s our interview with Ben Chen of Playdom, the third largest app developer in Facebook:

Highlights:

What’s driving growth? Having a platform like Facebook with 500mm. Ben mentions the “K-factor” which is a graphing term applied by epidemiology to describe a viral effect.

Success rates in launching games? 60+%–with 2-years

Consumers are smart

Social City, 50 minutes average session, no drop off in levels of engagement until “level 29” with 3 million Daily Average Users (DAUs)

For consumers, it’s a commitment, so they want to see that the game will be there for the long haul and mandates respect for the consumer

How to respect the consumer?

  • What’s best for game and the user
  • Assets for game, additive a value-exchange for the user and brand
  • Playdom won’t short their user by popping up pre-rolls and banners to interrupt.