On Friday 10/08/10 Dave McClure (follow) of 500 Hats (blog) & 500 Start-ups (angel) hosted the “Warm Gun” design conference. Original in many ways, this event emphasized design from a usability and technical perspective and still managed to be about design. You can pull down the slideware from Slideshare.net/warmgun and view the videos at Ustream.tv –Developer path is /warmgun and Designers are /warmgun2
Big takeaways for me: an enormous amount of design and marketing talent lies deep within the walls of every major digital media and service provider. They’re thinking broadly about the implications of their data and usability across channels, in different media and devices as well as within different contexts. The new breed may have more science than art in their make-up, or at least more than they may have had to express in previous generations. And, as with every walk of creative life, they’re generally open, curious, opinionated and a lot of fun to be around.
As marketers expand their skillsets and embrace their inner-publisher/media-mogul by necessity, they’ll find a well-trained workforce available in the Valley. That’s not to say there won’t be competition, simply that there’s a farm-league for this talent within hundreds of digital companies and agencies. And, they’re really smart, connected and resourceful. Tip of a hat to Dave McClure and Christen O’Brien for bringing us together.
The entire event’s tweetstream is available via new aggregating service, Curated.by—if you’re an event organizer be sure to check them out!
And, as the event had the heart, imagination and inspiration of John Lennon who would have turned 70 on conference date, here’s a tribute video in honor of the Man and the Idea:
Radiohead has received a lot of attention and press as a result of their forward-thinking approach to consumer engagement, marketing and sales in the digital channel and age. Last year, the band gave away their music for a limited time with mixed results based on who you heard it from. Clearly these guys aren’t one-hit-wonders in music or in marketing innovation. In a “make tech cool in a popular culture sense” move, Radiohead and Google are partnering on data visualizationas you can see in the House of Cards video below. Data geeks can download the inputs, create their own versions and post to the Radiohead YouTube site. The partnership also includes an iGoogle homepage themeand embeddable gadget for the video. Pretty simple, but effective stuff, especially when backed by the distribution of Google. This video has already earned over 2mm views as of this posting.
How can this approach work for digital marketers in other product categories? Consider the ways innovation can create a halo effect for your brand and seek out those innovations that tie closest to your brand values. Many brands require repositioning or reappraisal, and your marketing message and approach can be as talkable as any singular message crafted. In this case, the marketing is the message.
Share your thoughts or ways you’ve used marketing innovation to earn reconsideration below.
Posted in 2.0, Advertising, Brand, Digital Space, Google, Innovation, Pop Culture, Tech, Video, Widgets
Tagged Innovation, radiohead
I’ve got a lot of robots and Transformers in my office. The quick explanation is “they’re cool.”
The more involved version follows.
I have a small collection of 1950s-60s space/atomic era rockets in part because I love the naive notion that “science will save and lift us” and the object lessons this notion offers.
I added robots—some original and replicas—to my “save and lift” collection. FWIW, I share the starry-eyed optimism in all pursuits. And I have enough experience to know that there’s another pole to that perspective.
Posted in Creativity, Culture, Entertainment, friends & family, Pop Culture, Tech, Trends
Tagged Autobots, Awesome, Decepticons, Kick-Ass, Megatron, Optimus Prime, Transformers