Will Apps Disrupt Every Trad Media While Establishing a New One?

Perhaps the title question is too narrow and should focus on industries Apps will disrupt beyond Media, and my prediction is that Apps will disrupt nearly everything from the way we consume and engage with brands and media to how we transact, visualize, congregate and curate our daily lives and loves. With that thunderous prediction let me offer a couple of windows into the Apps EcoSystem which Gartner predicts will become $58 Billion in a few years and conclude with some thoughts informing these predictions:

  • AppNation Conference in San Francisco this Wednesday and Thursday, April 27-28, promises to deliver the “State of the Art” view of the EcoSystem. Register to attend in person and catch full-benefit of networking with founders and leaders in this emerging space or follow the hashtag on twitter: #appnationconf 
  • Spend an hour with Drew Ianni, AppNation Chairman and Founder, presenting his view from the top of the Apps Ecosystem. Former Wall Street and Jupiter Analyst as well as top guy at ad:tech, Drew created AppNation to provide the best and biggest conference for the space. You can catch his Briefing at Anthem San Francisco here:


  • And, here are the companion slides to the video:

Some additional thoughts to complement my prediction that Apps will disrupt nearly every business and consumer interaction:

As Drew points out the value chain is shifting from the hardware–although the most elegant hardware can win massive share as we’ve seen with the iPad and iPhone–to the software or Apps on these devices. This content spans devices and channels jumping from Social/Web to Mobile and PC/Tablets and eventually connected TVs. This shift has been swift and taken the most immediately associated/impacted industries by storm and surprise. PC veteran, Michael Dell, admitted yesterday that he didn’t see Tablets coming and PC-maker Acer reported 24% drop in sales as a result of tablet disruption.  The primary utility for Tablets? Apps.

As a result of this consumer draw, we can anticipate new, creative business models and entertainment forms to emerge and become as large a part of popular culture as anything Hollywood has ever produced. And, of course, Hollywood may spawn and will appropriate these new entertain forms.

As we’ve seen with Social Media, consumer adoption and new behaviors will inspire enterprise adoption as well. So, my prediction started in the title with Media, the most obvious place for disruption as we see media transformed with superior features, connectivity and transaction abilities to change how we think about distribution and engagement with Print, Radio, TV and even the Internet media that came before Apps. In establishing a new medium and channel it’s important to emphasize this is about disruption not replacing or destroying. Incombent business models will have to evolve and embrace the new medium to survive and thrive in the disruption.

Will Apps have their own mass-events like the Oscars, Grammy’s, Cannes or Tony’s? They already have their own conference. Hope to catch you at AppNation this week and every year going forward. Cheers!

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Weekly Round-Up 4/25/11

Apps and Tablets

  • AppNation Conference hits San Francisco this week, April 27-28 at the Moscone center. Register now at AppNationConf.com Here’s a preview & taste of why this is such a big deal:

  • Like the smart phone, tablets are slowly but surely being integrated into everyday life.  We use them to watch movies, read books, and order a meal?  Massachusetts Institute of Technology dropout, Rajat Suri thinks that with his E La Carte we will all be doing just that.

Social Media

Global Social Gaming Overview

Two weeks ago, at AdTech, we presented a comprehensive overview of Social Gaming in the US.  The presentation was featured as a “Presentation of the Day” and Tim Chang of Norwest Venture Partners believes this may be the most current and comprehensive snapshot of the industry available today. You can also view the slides synchronized with the AdTech audio on Youtube.

Global Social Gaming Overview

On Tuesday April 12 we presented a sweeping overview of Social Gaming from its scope, scale and size in the US to the development of this space around the world. We shared how marketers can engage consumers in the space and wrapped with some informative case studies by Toyota. Some impressions, slides, video and links follow. Continue reading

Weekly Round-Up 4/17/11

 Round-up of last week’s activities:

adTech Recap

Launched Apps Session

  • Anthem wants to know what apps you covet most and which apps professionals are using everyday to for business and fun. Use the hashtag #AnthemApp to discover, react & share your own favs.

Trends Lunch

Every month Anthem San Francisco hosts a “Trends Lunch” where we discuss emerging trends around us in marketing, design, technology and culutre. It’s an energizing and inspiring mix of show and tell with wtf. I’ll do a separate post on one of our designer’s take on fun with packaging.

  • One of the themes this month was melting displays.  What’s your take on “why the melt-meme?”
  • How much are you willing to spend on household items?  One trend that’s swimming against the recessionary consumer current: make it more expensive. Here’s a $1240 bottle of olive oil from Herrod’s and the most expensive toilet paper out there!
  • There’s talk of a moment in human and computing evolution when the latter gain awareness, called “Singularity.” Feels like we’re almost at an advertising singularity, or at least ubiquity.  Now, you can cash in on this trend if you’re willing to offer up your house as a canvas. There’s a company that will paint your house with an ad and pay for your mortgage, inspiring the following response tweet:



Cisco

  • Cisco says Flip Video doesn’t align with the five areas the company wants to focus on, so they say goodbye. We think there was writing on the wall with the iPhone that became indelible with the iPad2, the first commercial/accessible device where you can shoot, edit and post your videos on the same platform.

Weekly Round-up 4/11/11

Returning to weekly round-ups to recap curation of last week’s activities in Digital Marketing:

Conference Roll-up

  • Web 2.0 Expo: “Lessons Learned Launching Dozens of Brand on Twitter”.  Key take away: content is essential and active management gives you the super fresh content a brand needs to rise to the top.
  • What do you think can change everything?  After interviewing dozens of smart people and analyzing over 100 2011-trends predictions, I distilled my thoughts into this presentation for iMedia Breakthrough: “This Can Change Everything.”
  • AdAge Digital top tweets:  75 tweets of impressions from AdAge Digital NY Conference
  • See us at adtech San Francisco presenting an overview for brands in Social Gaming. Joining this session bringing a full range of international and brand perspectives will be Jimmy Kim from Nexon in Korea, Tim Chang from Norwest Venture Partners and Kimberly Kyaw from Toyota.

Marketing Trends

Social Media

  • Facebook updates iPhone app to allow you to see friend’s locations and event check-ins on a map view. An obvious but meaningful development.

Change Everything

This post presents the content and discusses the process in my journey to create the “This Can Change Everything” presentation for iMedia Breakthrough Summit on March 21, 2011. It was a 30-45 minute discussion where I covered So|Lo|Mo, Gamification, Maker-movement and Social CRM/Caring after a hat-tip to Moore’s & Metcalfe’s laws combined with the “People” coefficient. With an extra 15-minutes allowance, I may have added connected TVs as a potential “return to the Family Room” theme. Regardless, these themes are ones that I believe can change everything in the coming years.
Continue reading

Enchantment Book Review, Slides & Videos

Guy Kawasaki, Enchantment: The Art of Changing Hearts, Minds, and Actions

“I know you would do the same for me.”

These nine words make up an Enchanting thought and principal and are one of the reasons I’m writing this book review for you. Continue reading

Bubble or Bubbly Panel Recap

We had a great visit to Austin for SXSWi 2011 and will dedicate the next few posts to recaps. Here is the video from our “Bubble or Bubbly” panel, where we put Angels/VCs and an Analyst on the spot about the nature of our current early-stage, venture, talent and potentially market froth.

There was lively and thoughtful debate about where we are, some notable differences from the dot-com bubble–low cost to start, ease of marketing and launching, real revenues, etc.–as well as about how to approach a frothy market. Please comment below or on YouTube with your reactions.

Special thanks to all the panelists for their generosity of time, knowledge, humor and spirit:

Jason Calacanis Calacanis.com

Tony Conrad True Ventures

Kent Goldman First Round Capital

Charles Hudson SoftTech VC

Enchantment Going Up

Guy Kawasaki Garage Ventures

@loukerner

Lou Kerner Wedbush Securities