During Pepsico10 we caught up with Gina Garrubbo, Exec Vice President of Blogher. Our chat spanned blogger engagement, blogging principles and a little about Blogher, the company and her impressions of the event. Thought it was interesting that Gina described Blogher as a “mission-based company.” When you see more about their company below it may be more apparent why it’s ingenious that they position their solution this way. That notion sparked some thinking for me which will be presented in a future post. In the meantime, here’s a few minutes with Gina Garrubbo.