Not only are people behaving differently on mobiles than desktops, they’re also expecting different responses. eMarketer’s July 2012 Mobile Roundup notes that “the shift toward immediate ‘just in time’ information access means that marketers and content providers must meet demands for mobile-optimized content.” Responsive design has been the answer so far to multimodal users seeking immediately relevant, actionable, utilizable content.
It’s considered by many as a great achievement in website development but if you want my take, responsive design is most often the euphemism for stretching production so that, at best, the website won’t look broken or just ugly on smartphones and other devices. I’d argue that when you don’t develop specifically for mobile, that is, when you try to take web and artifact it into mobile rather than the other way around, you fail to fully leverage the platform. In short, you fail to win. I expect a lot of TL:DR at this point, but stick with me to follow the argument. Continue reading
Quotable–tweet of the week:
“Old Spice campaign has jumped the horse. (vid)” via @danielstein
Competition heats up with new products, features announcements and new battleground forming in Censorship
If you judged last week’s news by buzz monitoring, the share of voice would land easily in Apple’s camp as their fall event introduced a new line up of iPods, operating systems features, AppleTV and a social music service called Ping. Looking beyond Steve Job’s presentation and masterful marketing machine you can see competition heating up on a number of fronts:
Competing for talent: Google Making Extraordinary Counteroffers To Stop Flow Of Employees To Facebook
Google competing with Skype & Microsoft? Last week’s round-up included mention of Gmail’s voice calling capabilities, making it a telephony & Skype market disrupter. This week, it’s all about lowering the switching barriers on your current email services, like Microsoft’s Outlook and RIM’s mobile email client, through removing inbox-overload pain. Read more: Gmail just got a whole lot smarter with Priority Inbox – an adaptive algorithm that aids in identifying urgent priority emails, and helps to cut down on “insignificant email” reading time.
Competing for wallets: Social Gaming’s popularity continues to rise, and Facebook makes their smart entry into brick and mortar stores. Target to Sell Facebook Credits as Gift Cards in Stores
Competing for time/SocialNetworking value: Apple’s new Ping rocks out as it allows you to see what music your friends are digging, as well as connect with your favorite music artists and see what they’re tuned into. Preview: Apple’s Ping Music Social Network In Action on iOS.
Competing on form/platoform:
Censorship in the news:
Any big market news I missed from last week? Post it in comments below.