Tag Archives: Google

Weekly Recaps 5/30/2011

Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:

  1. Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
  2. Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
  3. NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
  4. Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
Here are the announcements and some related links:
Related: “Why would you buy an Android phone anywhere but Amazon?” Includes HTC Inspire for $30 w/contract.
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Weekly Round-Up 10/18/10

Mobile

Social Media

Facebook

Social Gaming

Real-Time

Google

Quotable–tweet of the week:

“Old Spice campaign has jumped the horse. (vid)” via @danielstein

Real-Time for Marketers

We’re curating a lot of thoughts on the implications of Real-Time principles for marketers. We believe that the dynamics of Real-Time are compelling, fundamental and enduring-enough to change the marketing playbook–not just in digital, although it’s a key driver of consumer behaviors, adoption and expectations–but in all channels and disciplines. Stay tuned for more on this topic in the coming months. In the meantime, one window into Real-Time dynamics is presented by Marissa Mayer of Google via this TechCruch.TV interview and the O’Reilly’s Web2.0 presentation below:

Here’s the O’Reilly presentation on the need for speed:

Marissa Mayers on Real-Time Search

Weekly Round-Up 10/04/10

Social Media

Apple

AOL Acquisitions

Also:

  • 5min media video acquired for $65mm
  • AOL acquires Thing Labs founded by Jason Shellen — Congratulations to Jason and team as he continues his winning streak building great value and bringing it into a larger platform (past wins include Google Reader, greenlighting FeedBurner at Google and Blogger with Biz & Ev).

Google

Weekly Round Up 9/07/10

Competition heats up with new products, features announcements and new battleground forming in Censorship

If you judged last week’s news by buzz monitoring, the share of voice would land easily in Apple’s camp as their fall event introduced a new line up of iPods, operating systems features, AppleTV and a social music service called Ping. Looking beyond Steve Job’s presentation and masterful marketing machine you can see competition heating up on a number of fronts:

Competing for talent: Google Making Extraordinary Counteroffers To Stop Flow Of Employees To Facebook

Google competing with Skype & Microsoft? Last week’s round-up included mention of Gmail’s voice calling capabilities, making it a telephony & Skype market disrupter. This week, it’s all about lowering the switching barriers on your current email services, like Microsoft’s Outlook and RIM’s mobile email client, through removing inbox-overload pain. Read more:  Gmail just got a whole lot smarter with Priority Inbox – an adaptive algorithm that aids in identifying urgent priority emails, and helps to cut down on “insignificant email” reading time.

Competing for wallets: Social Gaming’s popularity continues to rise, and Facebook makes their smart entry into brick and mortar stores. Target to Sell Facebook Credits as Gift Cards in Stores

Competing for time/SocialNetworking value: Apple’s new Ping rocks out as it allows you to see what music your friends are digging, as well as connect with your favorite music artists and see what they’re tuned into. Preview: Apple’s Ping Music Social Network In Action on iOS.

Competing on form/platoform:

Censorship in the news:

Any big market news I missed from last week? Post it in comments below.

Do Androids Dream?

In Philip K. Dick’s novel, “Do Androids Dream of Electric Sheep?“–better known for its 1982 Blade Runner film adaptation–the title refers to the empathetic aspect of humans for animals that Androids lack. As our devices and the algorithm gets closer to replicating our brains and appearance the novel explores deep ethical questions arise about what is human and therefore how they should be treated. I won’t take the tangent, but it’s worth giving the nod to how this line of thinking relates to current debates around equality working its way through the courts today in California. Back to the post at hand, there’s a genius and an irony to Google’s novel reference through the Android name in their development for our most personal, connected devices–the mobile platform. Unlike our PCs and web browsers where we taught/teach the search algorithm mainly through intent (search) and behaviors (clicks) billions of times a day, on mobile we begin to expose more of us to the algorithm. In our voice inflections and dialects combined with our location, calendars and real-life friends, expressed in time on the phone and in person, we’re teaching the algorithm our more intimate aspects of those people, places and things we care about most. The mobile platform is a feeder system of millions of devices serving billions of transactions/interactions into a smarter and more intuitive cloud-based algorithm. So, perhaps in time Androids will dream and awake.

In the meantime enjoy snacking on this teaser video for the new Samsung Android-based Galaxy Tab tablet debuting in Europe next month:

Ben and Jerry’s Killer Facebook Ad Integration

Facebook Election '08 Application/PageCheck out this page. It’s content right? This is the Election ’08 page on Facebook.

It’s got your voting booth location mash-up powered by Google Maps, some info graphics and even a gift/badge for you to wear your colors–Red or Blue. It showed volumes in real-time as people clicked the “I voted” link on their Facebook profile page after visiting the polls. I tweeted about the page in the morning of election day when 1.1 million people had already been counted and watched the numbers swell each hour until the polls closed. Nearly 5.5 million acted making it one of the highest daily-use apps to date (think about how few YouTube videos get that much play in a single day, let alone month for comparison).

The genius is in the Ben & Jerry’s map/application integration. This is content, but it’s also a delivery mechanism for the advertising sponsorship by Ben & Jerry. Simple. Natural (as in additive and not interruptive). Brilliant.

In this case you were able to find the local Ben & Jerry’s store to get the free icecream cone they were offering for those that voted IRL and in the integrated link you could also send a “vote cone” virtual gift to your friends in Facebook.

For Ben & Jerry’s it’s a win across the board. The association is perfect for a brand that has in its roots social change and political activision. That future analysis will likely attribute SocialMedia and Facebook’s influence on 14mm new young voters heavily skewed to Obama as a determing factor in the race can’t hurt the brand. And the message was party-neutral regardless of the results. These are the kind of brand-fit filters every connection planner should find: Content, Context and mission.

As a campaign tracking mechanism, free cone redemptions will be an easy metric. Virtual gift talleys will also be telling as will traffic to the Election ’08 page. Without a doubt, Buzzmetrics and other influence trackers will be tallying total blog mentions and related viewership. And, I’d love to see the total impressions this campaign earned from the SocialGraph as well. We’ll reach out to Facebook, the brand and related agencies to see if we can get the numbers. And, if you’re related to the brand and know, feel free to share below.

Ben & Jerry’s won big on this campaign–even before all the numbers are in–by hitting the right tone of placement and pitch. I learned about new retail locations in a relevant way. I also didn’t feel like they were selling me. In fact, they were offering a number of value-exchanges I couldn’t get without them entering my social interactions on Facebook. Consider how different this is from the “Market Stall” approach of fast and casual food retail where the strategy based on ad spend (shout louder, sooner and with a better offer than your competitors) dominates their consumer communications. The Market Stall has 90%+ of ad spend concentrated on TV and traditional media in a cluttered, interruptive market place. Ben & Jerry’s essentially opened a new market away from the noise, clutter and lack of relevance of the traditional approach.

Every brand marketer should be asking themselves and their agencies: What’s our occasion(s) that should be so integrated with Facebook? And then buy the date to lock out your competition and outplay them.

Added: was reminded that I previously posted about Lee LeFever’s Common Craft show,  “SocialMedia in Plain English” and it was the metaphor told via Ice Cream retail. Fun conincidence. All our SM Answers Haz Ice Cream.

 

AddThis Social Bookmark Button

Salesforce+Goole Apps Integration cont’d

In a follow-up to my April 8 post about the Google/Salesforce combination–the best example of many we’ll soon see–Paul Helmick tweeted a link to this video today:

Enjoy and discuss below.

Flash+Search+Embed=Influence, Amplification

The big news around the Real Branding water coolers and wikis is Adobe and Google’s announcement about searchable Flash. The subhead is that all text within your Flash files will now be read by Search–it doesn’t currently include images, flash videos or fed content such as xml files, but may soon enough. I don’t use this space often to geek out about platform applications, but this is huge news.

For years we’ve had to manually insert tactics to inform the search cloud what we were doing in our Flash engagements and elements to prove relevance and earn natural placement. Think of Search like army ants scouring the land for food, devouring all living organisms in its path. To the search ants, Flash was pretty much dead, at best something to explore on its surface.

When you combine the richness of Flash communications with the reference ability of search and the sharing influence of widgets and applications to be shared you change the potential reach of your message.

We’ll watch closely to see how Search absorbs and prioritizes all this new content and different behaviors. We may be closer to a concrete engagement measure than ever to evaluate the benefit of engagement on desired actions and goals. I think we’ll find both influence and amplification for services, brands and entertainment the outcome of these announcements. To learn more about what’s in and out in Google’s crawling activity, check out this Q&A with their software engineers.

iPhone Was Just The Start: Peek at Android Device

VP of Engineering Vic Gundotra delivered an Android demonstration during his keynote at Google I/O conference today at the SF Moscone Convention Center. There’s a fair amount of flattery to the Apple iPhone/iTouch user interface and definitely signals progress for handset makers, content providers/media and perhaps carriers. My verdict’s out on the carriers as their data plans make little sense to the consumer, add little value (not much benefit over wifi) and feel short-term–lots of dislocation potential within these technologies demonstrated today.

And a quick demo of “streets” view–check out what happens when he flips it into compass mode. Location based content gets a big boost when this becomes the expected consumer outcome.

More on the Andriod platform here: