Google Wallet by far the biggest announcement to date this year with potential impact to create massive disruption due to:
- Android platform integration and influence on handset manufacturers–could be fairly easy for Google to make an Operating System specification require NFC on all future phones for common functionality and it’s 50% of all the world’s smartphones or 1/3+ of all sets globally running Google Wallet by end of 2013
- Trusted partners–they’re taking an ecosystem approach which will invite in more “wallet” use cases, partners, etc.–it won’t be just about giving Apple 1-click access for content, which has proven to be compelling enough for 200-million people so far. This will be about speed, content, access, etc. and will be marketed by some serious players in Telco, Payments, retail and more.
- NFC+a number of other Google innovations like Goggles, Voice Search, Voice, etc. will make the current state-of-the-art being talked into happening, QR Codes, look as dated as dial-up modem. Nostalgic but useless because they ask too much of users to really be great.
- Probably the biggest part of this announcement is how further enables the co-opetition between Google and Amazon to move from online to offline ubiquity–something I’m calling Googlezon. Keep an eye on all the way these two are exploiting the strengths of their combined platforms to win back share, utility and time with consumers from Apple. It’s really amazongle.
Here are the announcements and some related links:
Posted in apps, Digital Space, Google, Innovation, mobile, roundup, Tech, Trends
Tagged Android, Google, google wallet, mcommerce, nfc
Quotable–tweet of the week:
“Old Spice campaign has jumped the horse. (vid)” via @danielstein
We’re curating a lot of thoughts on the implications of Real-Time principles for marketers. We believe that the dynamics of Real-Time are compelling, fundamental and enduring-enough to change the marketing playbook–not just in digital, although it’s a key driver of consumer behaviors, adoption and expectations–but in all channels and disciplines. Stay tuned for more on this topic in the coming months. In the meantime, one window into Real-Time dynamics is presented by Marissa Mayer of Google via this TechCruch.TV interview and the O’Reilly’s Web2.0 presentation below:
Here’s the O’Reilly presentation on the need for speed:
Marissa Mayers on Real-Time Search
Competition heats up with new products, features announcements and new battleground forming in Censorship
If you judged last week’s news by buzz monitoring, the share of voice would land easily in Apple’s camp as their fall event introduced a new line up of iPods, operating systems features, AppleTV and a social music service called Ping. Looking beyond Steve Job’s presentation and masterful marketing machine you can see competition heating up on a number of fronts:
Competing for talent: Google Making Extraordinary Counteroffers To Stop Flow Of Employees To Facebook
Google competing with Skype & Microsoft? Last week’s round-up included mention of Gmail’s voice calling capabilities, making it a telephony & Skype market disrupter. This week, it’s all about lowering the switching barriers on your current email services, like Microsoft’s Outlook and RIM’s mobile email client, through removing inbox-overload pain. Read more: Gmail just got a whole lot smarter with Priority Inbox – an adaptive algorithm that aids in identifying urgent priority emails, and helps to cut down on “insignificant email” reading time.
Competing for wallets: Social Gaming’s popularity continues to rise, and Facebook makes their smart entry into brick and mortar stores. Target to Sell Facebook Credits as Gift Cards in Stores
Competing for time/SocialNetworking value: Apple’s new Ping rocks out as it allows you to see what music your friends are digging, as well as connect with your favorite music artists and see what they’re tuned into. Preview: Apple’s Ping Music Social Network In Action on iOS.
Competing on form/platoform:
Censorship in the news:
Any big market news I missed from last week? Post it in comments below.
In Philip K. Dick’s novel, “Do Androids Dream of Electric Sheep?“–better known for its 1982 Blade Runner film adaptation–the title refers to the empathetic aspect of humans for animals that Androids lack. As our devices and the algorithm gets closer to replicating our brains and appearance the novel explores deep ethical questions arise about what is human and therefore how they should be treated. I won’t take the tangent, but it’s worth giving the nod to how this line of thinking relates to current debates around equality working its way through the courts today in California. Back to the post at hand, there’s a genius and an irony to Google’s novel reference through the Android name in their development for our most personal, connected devices–the mobile platform. Unlike our PCs and web browsers where we taught/teach the search algorithm mainly through intent (search) and behaviors (clicks) billions of times a day, on mobile we begin to expose more of us to the algorithm. In our voice inflections and dialects combined with our location, calendars and real-life friends, expressed in time on the phone and in person, we’re teaching the algorithm our more intimate aspects of those people, places and things we care about most. The mobile platform is a feeder system of millions of devices serving billions of transactions/interactions into a smarter and more intuitive cloud-based algorithm. So, perhaps in time Androids will dream and awake.
In the meantime enjoy snacking on this teaser video for the new Samsung Android-based Galaxy Tab tablet debuting in Europe next month:
In a follow-up to my April 8 post about the Google/Salesforce combination–the best example of many we’ll soon see–Paul Helmick tweeted a link to this video today:
Enjoy and discuss below.
The big news around the Real Branding water coolers and wikis is Adobe and Google’s announcement about searchable Flash. The subhead is that all text within your Flash files will now be read by Search–it doesn’t currently include images, flash videos or fed content such as xml files, but may soon enough. I don’t use this space often to geek out about platform applications, but this is huge news.
For years we’ve had to manually insert tactics to inform the search cloud what we were doing in our Flash engagements and elements to prove relevance and earn natural placement. Think of Search like army ants scouring the land for food, devouring all living organisms in its path. To the search ants, Flash was pretty much dead, at best something to explore on its surface.
When you combine the richness of Flash communications with the reference ability of search and the sharing influence of widgets and applications to be shared you change the potential reach of your message.
We’ll watch closely to see how Search absorbs and prioritizes all this new content and different behaviors. We may be closer to a concrete engagement measure than ever to evaluate the benefit of engagement on desired actions and goals. I think we’ll find both influence and amplification for services, brands and entertainment the outcome of these announcements. To learn more about what’s in and out in Google’s crawling activity, check out this Q&A with their software engineers.
VP of Engineering Vic Gundotra delivered an Android demonstration during his keynote at Google I/O conference today at the SF Moscone Convention Center. There’s a fair amount of flattery to the Apple iPhone/iTouch user interface and definitely signals progress for handset makers, content providers/media and perhaps carriers. My verdict’s out on the carriers as their data plans make little sense to the consumer, add little value (not much benefit over wifi) and feel short-term–lots of dislocation potential within these technologies demonstrated today.
And a quick demo of “streets” view–check out what happens when he flips it into compass mode. Location based content gets a big boost when this becomes the expected consumer outcome.
More on the Andriod platform here: