Tag Archives: Howto

A VC’s Emerging Media Criteria for Marketers

You met Michael Gaiss, Senior Vice President at Highland Capital Partners, in the last post where he discussed impressions of partnering with Pepsico on the innovative Pepsico10 event. We took the opportunity to ask Michael how HPC prioritizes opportunities with the idea that these same principals can apply to marketers trying to keep pace with the explosion of channels and technologies in digital. In each case the investor is putting their money on a bet and want to mitigate risk with a system that favors their investment. Continue reading