This post was inspired by a poll & roll of PepsiCo TV spots on AdAge (subscription required after a certain date). By curating these ads in one post I’m hoping to keep the content evergreen. Here are AdAge’s picks for best Super Bowl spots from PepsiCo of all time, along with a some light analysis of an arc you can find between the years, spots and various expressions of the brand. Which are your favs? Any missing? Pls respond with comments below:
Tag Archives: Pepsi
We took a briefing by Dave Sanguinetti, CEO of RealGifts, one of the 20 technology start-ups invited to present at Pepsico10. This start-up recognition early in their lifecycle by delivering real world version of Facebook virtual wall gifts. Their solution created quite a buzz at Facebook’s F8 conference and later when they entered and won the second-round FB-Fund award. This exposure paved the path to what was their most prized reward: a relationship with Facebook powering their gift area.
There are many changes in the Facebook strategy and socialgraph populating activites, and there an equal volume of broken links to the storefront and other pages on Facebook related to RealGifts. Hard to say what the future holds for them. Their challenge, it seems, is to continue to grow their value outside of Facebook while hoping to continue leveraging their strategic relationships at the SocialNet to grow and provide proof of adoption.
Our interview follows:
Barriers to entry? Real-Gifts has a network of developers, partners and complexity of building out the equivalent of a mini-amazon ecommerce site. They solved some of the problems around not having a physical address by offering a proxy system that allows the recipient to direct the gift to the address of their choosing without revealing it to a broader socialgraph.
How do brands get involved? (4:30) Mrs. Fields Cookies, FTD, Fandango, etc.—found people really like the real world versions of gifts.
Pepsico10 impressions? (6:45) Comparable with Facebook FB Fund Competition. Unique for a big brand like Pepsi to engage start-ups in this way. Sense of excitement and camaraderie with participating start-ups as well.
We spoke with Michael Gaiss, Sr Vice President out of Boston for Highland Capital Partners, July 28 at Pepsico10 about HCP’s role in the event, some impressions and themes. We also did a quick follow-on interview to see how HCP qualifies investments for emerging technology companies and how that can align with how marketers make bets in new spaces. We’ll present the follow-up in a future post.
Here’s our video interview with summary notes below:
During Pepsico10 we caught up with Gina Garrubbo, Exec Vice President of Blogher. Our chat spanned blogger engagement, blogging principles and a little about Blogher, the company and her impressions of the event. Thought it was interesting that Gina described Blogher as a “mission-based company.” When you see more about their company below it may be more apparent why it’s ingenious that they position their solution this way. That notion sparked some thinking for me which will be presented in a future post. In the meantime, here’s a few minutes with Gina Garrubbo.
At Pepsico10 held at Pepsi’s Purchase Headquarters on July 27-28 we had a chance to connect with Ann Mooney, 18-year veteran from P&G, Former Pampers North America Brand Director and CEO of Rising Moon Consulting. In her keynote presentation to Pepsico marketers, Ann ran through a number of trends in technology materially changing the experience, expectations and relationship with consumers. Continue reading
Had an opportunity to catch up with Michael Becker, Managing Director, MMA North America–you can find him on Twitter @Mobiledirect–during the Pepsico10 conference on July 28th. This is one of a series of post from that event. In our interview we covered a variety of marketing areas for Mobile including statistics, growth, case studies and check-ins/geo-local. In response to a question about if we’ll be talking “Mobile” in 10 years, Michael believes that the term goes away and it just becomes a core piece of marketing. Continue reading