I had the honor of moderating the Big Brand Panel at Social-Loco Conference in San Francisco June 18, 2012 featuring: Michael Hammer, Director of Venture Capital Strategy for PepsiCo; Jon Paluga, Vice President Marketing for Armored AutoGroup; Fred Neil, Vice President of CRM for The Home Depot. The panel covered a range of topics from: SoLoMo and regional brand engagements that sit under big brand programs; Big Brand Hackathons; Acquisitions for big brands of tech companies and more. Transcript via transcribeme.com follows the video:
Tag Archives: pepsico
In case you missed it, some breaking numbers and general overview of the state of an AppNation–Apps ecosystem .
Soon, all brands will have clearly articulated social missions as part of their go-to-market strategy. Join our experiment in Social Missions and take a close look at the leading corporate example in scale, vision and implementation, Pepsi Refresh.
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Smart critical review of new movie, The Social Network = Hollywood’s inferiority, fear & awe for Silicon Valley projected on a cold (& fictional) Zuckerberg
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Confirmed: Twitter to Launch Real-Time Analytics Dashboard, for Free!
Cable TV model has only “several years” left, says Verizon CEO